With the rise of social media, the consumer voice is stronger than ever before. Never have consumers been able to create and share content at such a rapid pace, directly impacting their social network’s purchase decisions and influencing brands’ messages and offerings. For the last several years, we’ve recommended that brands O.P.E.N up to their consumers by being On-Demand, Personal, Engaging and Networked. But does an open brand lead to a healthier bottom line and brand growth? Through our O.P.E.N. Indicator, we leveraged multidimensional analyses of both consumer survey research and publically available Compound Average Revenue Growth (CAGR) and found a significant correlation between openness, likelihood to recommend and purchase intent, and great business results. In our latest paper, The O.P.E.N. Imperative for Consumers and Business Results, we put some of the world’s biggest brands to the test and the results exemplify why brands shouldn’t wait to O.P.E.N. up.