OBJECTIVE
Resource Interactive is organizing a tour to Tokyo, Japan, in spring 2012 with a small group of select clients to observe the current and near-future state of mobile marketing in Japan. Japan has been long considered one of the most advanced markets in terms of development in mobile usage and lifestyle. Throughout the tour, Resource Interactive and local experts will help clients understand Japan’s mobile marketing landscape and consumer mobile behavior as well as emerging technology and service trends shaping mobile interaction with retailers and consumer products brands. The objective of the tour is to help clients derive implications and inspirations to innovate in the U.S. and globally. Following the tour, Resource Interactive will provide, upon client request, a personalized debriefing to assist in distilling and applying learnings specific to their brand.
TOUR DATE
Currently the one-week tour is scheduled between mid-April and mid-May of 2012
PARTICIPANTS
Up to 12 clients will be included in the trip. We are seeking VP and above wherever possible but are happy to accept Key Influencers.
AGENDA
Total time commitment will be one work week + one weekend travel day. We will likely depart on Sunday for a Monday afternoon arrival in Tokyo. (You lose a day going to Japan, gain a day coming back)
We will have 3 working days (Tuesday-Wednesday-Thursday) with Friday free for either sightseeing, return to U.S., or visits to client subsidiaries in Japan.
Key Topic Areas include:
• Japan Mobile Consumer Behaviors and Mobile Marketing Ecosystem
• Emerging Technologies and Services (Network, Device, and Applications tied to Mobile Marketing and Commerce)
• Case Studies and Best Practices for Retail, eTail, and CPG brands
• Implications for Mobile Marketers in the U.S.
We will have a combination of lectures and site visits including one or more mobile operators, leading mobile marketing agencies, retailers, and technology startups.
COST
$10,000 per participant + travel expenses (estimated at $5k)
YOUR GUIDE
Stephen Burke, VP of the Mobile Practice for Resource Interactive, has lived and worked in Japan for more than 8 years (most recently from 2007-2009). He began his career with Sony Corporation in Tokyo and has subsequently launched 3 venture-backed U.S. startups into the Japanese mobile economy: PacketVideo, the pioneer in mobile video (acquired by NTT DoCoMo in 2009); SOMA Networks (4G network infrastructure provider); and Mobile Content Networks (a mobile search and advertising firm affiliated with OPT, Japan’s leading eMarketing firm).
For more info please contact: Stephen Burke: sburke@resource.com or Derrick Lin: dlin@resource.com.
