Earlier this month, Google launched Google+ Pages, giving brands a new social media platform to connect with consumers. Brands can now utilize Google+’s unique features—from Google Circles to Google Hangouts—to continue fan engagement, deepen loyalty and drive revenue. But before a brand takes action and joins the budding social network, there are several key components to consider to ensure engagement plans meet consumers’ elevated expectations. In our latest thinkable, Google+ Pages: What It Means for Brands, we review Google+’s features as well as the exciting opportunities and potential challenges Google+ Pages poses for brands.

Read our thinkable and see how Google+ best fits into your digital and social marketing plans.