The world spends over 3 billion hours per week in the virtual reality of computer and video games. And with each passing day, more consumers are turning away from the confines of home video game consoles and are finding easy entertainment right on their phones. Whether consumers are waiting for a latte or shopping for laundry detergent, we seek diversion and engagement through digital games. And mobile apps offering gaming and geolocation services are growing exponentially as the number of smartphones begin to outnumber PCs.
In our Game Mechanics POV (aka: “gamification”), we explore the phenomenon of this fast-growing array of activities that engage consumers through competitions, ego boosters and rewards and examine how brands can better leverage gamification to inform, enlighten and ultimately deepen brand loyalty.
