What we're buzzing about.

Introducing Resource/Ammirati

kmooney Kelly Mooney , CEO Sep. 15, 2014

Earlier this year, two unique but like-minded independents announced their partnership, bringing together five offices, 400+ associates and complementary capabilities to build a new-breed creative agency even better suited for the demands of marketing in the OPEN era. Today, we’re pleased to unveil our new name and branding following this acquisition and integration. Over the …

Marketing to the Millennial Hero – In the Cereal Aisle and Beyond

NitaRolins Nita Rollins , Director, Brand Strategy Sep. 15, 2014

There’s a scene of quiet existential despair in the film The Hurt Locker and it takes place not on the trip-wired Iraqi terrain but in a cereal aisle. Jeremy Renner’s character (an Army bomb disposal expert) is pushing a grocery cart past one of consumerism’s greatest spectacles of tenuous diversification. He can’t seem to make sense of …

Brands Brace For Change On Eve of Apple Announcements

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Sep. 8, 2014

Announcements made tomorrow at Apple’s “special event” will undoubtedly pique the interest of consumers around the globe. As one of the two dominating mobile device providers controlling more than 93% of the smartphone OS market in the U.S. alone (Android being the other), what Apple has to say matters. But for as much excitement the Apple event …

Lessons from Google Creative Academy

dennisbajec_med Dennis Bajec , Chief Creative Officer Sep. 3, 2014

Recently, I had the opportunity to attend the fifth class of the Google Creative Academy with one of Resource’s global CPG clients. Going in, I expected to hear a sales pitch for Google’s suite of tools with a dash of superficial brand application. But coming out, I’ve gained a deeper appreciation for where Google is …

ALS #IceBucketChallenge Is Successful Because It’s Personal

marti_headshot Marti Post , Executive Director, Social Aug. 26, 2014

My stepdad, Doug, has ALS. If I had written this piece six months ago, I would have had to quickly follow with a descriptor that is more familiar—Lou Gehrig’s disease. But thanks to the recent social phenomenon that is the #IceBucketChallenge, “ALS” is becoming more known every day for what it really is: amyotrophic lateral …

Social Media Best Practices for Bizarre Holidays

dilara_wethink Dilara Casey , Senior Manager, Social Aug. 20, 2014

When it comes to social content, a low-hanging fruit that many brands grasp is the daily promotional holiday—those funny, weird holidays like Caviar Day, Old Stuff Day or Elephant Appreciation Day. If you’ve ever turned to one of these calendars for content inspiration, chances are you were able to craft several hundred posts. But ask …

Beyond the Shelf: The Power of Intelligent Packaging

danshust_med Dan Shust , VP, Innovation Jul. 30, 2014

Seventy percent of consumers think retailers could do more to make traditional shopping better. Even when consumers know which categories they will buy from, 28% decide which brands to buy in-store. How do they make their decisions? Familiarity? Price? Features? Packaging? According to the Faraday Centre for Retail Excellence, a brand’s impact increases by 30% …

Mobile is Omni-Channel, Not a Separate Channel

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Jul. 29, 2014

How many times did you look at your phone today? 7? 30? 50? Multiply that by 3. According to Yahoo! CEO Marissa Mayer, people check their phones an astonishing 150 times per day. A mere six years ago, consumers spent just four hours a month on their smartphone. And consider this: One of Resource’s global …

Loyalty Without Points (But Don’t Lose the Points)

daveshaw_med Dave Shaw , Associate Director, Brand Strategy Jul. 15, 2014

I love Chipotle. Blessed with a Chipotle a few flights of stairs away from my desk, I’m lucky enough to frequent the establishment so much that often my typical order is started when I walk in the door. I tell people I love Chipotle. I consult with friends on how to craft the perfect burrito. …

Standouts from the Cannes Lions Mobile Shortlist

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Jun. 18, 2014

Today, the mobile winners from Cannes Lions will be announced, and among the shortlist are some impressive experiences. Cannes Lions shortlist recipients represent tremendous creativity, but what really stood out to me were brands that took full advantage of mobile’s unique capabilities and produced a user experience unmatched by any other touchpoint. These nominees are …