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What we're buzzing about.

Loyalty Without Points (But Don’t Lose the Points)

daveshaw_med Dave Shaw , Associate Director, Brand Strategy Jul. 15, 2014

I love Chipotle. Blessed with a Chipotle a few flights of stairs away from my desk, I’m lucky enough to frequent the establishment so much that often my typical order is started when I walk in the door. I tell people I love Chipotle. I consult with friends on how to craft the perfect burrito. …
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Standouts from the Cannes Lions Mobile Shortlist

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Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Jun. 18, 2014

Today, the mobile winners from Cannes Lions will be announced, and among the shortlist are some impressive experiences. Cannes Lions shortlist recipients represent tremendous creativity, but what really stood out to me were brands that took full advantage of mobile’s unique capabilities and produced a user experience unmatched by any other touchpoint. These nominees are …
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Tweetbol: Real-Time Engagement During the World Cup

Josh Hara Josh Hara , Creative Director Jun. 17, 2014

Futbol is the sport of all sports. It’s a game that unifies the entire globe. And now that the World Cup has “kicked off,” (OK, so stupid puns entertain me. I’m sorry you had to find out this way.) how can brands properly ride the virtual tsunami of conversation on Twitter? If the World Cup is …
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Exciting Opportunities Out of Apple’s WWDC

EricMcGary_med Eric McGary , Application Architect Jun. 5, 2014

The Apple World Wide Developer Conference (WWDC) that took place this week in San Francisco is an annual holiday of sorts for Apple developers and enthusiasts. The highly anticipated event that spurs numerous trending hashtags is where Apple announces its new product features and improved development tools. Fans hang on every word Apple brass share …
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Agility Through Automation

mattgrover_med Matt Grover , Executive Director, Technology May. 27, 2014

“Discovering the unexpected is more important than confirming the known.” – George E. P. Box Each time Sherwin-Williams introduces the newest version of one of its award-winning ColorSnap apps to the world, they have to pass through rigorous Software Quality Assurance (SQA) testing to make sure they are “ready to ship”. This verification process takes …
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Quick, Nimble & Actually Useful: Harnessing & Visualizing Social Data

daveshaw_med Dave Shaw , Associate Director, Brand Strategy May. 22, 2014

Data visualization suffers from an identity crisis. The epic battle of form versus function plays out daily in the growing space of visually representing data, a landscape of cool gadgets and interesting infographics that aren’t quite sure whether to look pretty or inspire action. Nimble marketers and responsive brands need both. Real-time marketing and agile …
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Future of Marketing Inspiration Found in The LEGO® Movie

kmooney Kelly Mooney , CEO May. 19, 2014

This winter, I and millions of others braved the polar vortex and headed to a movie theater to see The LEGO® Movie. I expected the kid flick to be fun and playful, but what I didn’t expect was to experience an incredible aha moment. The plot of The LEGO® Movie is a perfect metaphor for …
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Brands: Prepare for the Next Wave of Smartphone-Fueled Consumer Data

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stephenburke_med Stephen Burke , VP, Mobile May. 7, 2014

This year will mark the 10th anniversary of two entities whose dramatic growth have reshaped how we think about privacy, personal information and the risks and value associated with always-on digital communications: Google and the National Security Agency. While both existed before 2004, it was in that year that Google wooed Wall Street by going …
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Are You Ready to Sell Direct?

mattwingham_med Matt Wingham , Executive Director, Technology Apr. 24, 2014

For nearly a decade, retailers have been using direct-to- consumer ecommerce as a key business strategy to establish one-on-one relationships with their customers. This has proven to be a smart play based on the astounding growth we’ve seen in ecommerce, a 10% compounded annual growth rate that has outpaced brick-and-mortar retail since the beginning. Forrester …
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Frenemies: Amazon and Retail Merchants

klayhuddleston_med Klay Huddleston , VP, Omni-Channel Apr. 9, 2014

Conservationist Dr. John Becker wrote a great little book published by the Columbus Zoo titled Frenemies for Life: Cheetahs and Anatolian Shepherd Dogs (available, of course, on Amazon.com). The book reveals how two natural enemies have become of vital importance to each other. The dogs are bred and trained to protect livestock and chase the …
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