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Frenemies: Amazon and Retail Merchants

KlayHuddleston Klay Huddleston , VP of Omni Apr. 9, 2014

Conservationist Dr. John Becker wrote a great little book published by the Columbus Zoo titled Frenemies for Life: Cheetahs and Anatolian Shepherd Dogs (available, of course, on Amazon.com). The book reveals how two natural enemies have become of vital importance to each other. The dogs are bred and trained to protect livestock and chase the …
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Show, Don’t Sell: Winning on YouTube

Dan Ledman Dan Ledman , Creative Director, ResourceSTUDIO Mar. 24, 2014

As YouTube has grown into the foremost digital video sharing service, marketers have tried to position themselves to reach audiences with their messaging. And while many individuals have used YouTube as a platform to step in front of viewers (and make a living)—like Freddie Wong, American filmmaker, musician, VFX artist and competitive gamer who is involved in three successful YouTube channels simultaneously, RocketJump, …
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Client Conversations from SXSW

Resource Logo Resource , Building Open Brands Mar. 21, 2014

Q: Why do you think being at SXSW is a benefit to your company? A: There has been a lot about metrics and analytics that we’ve learned over the last few days. I think that’s one area that without being here, maybe we wouldn’t be aware of some of the tools that are out there …
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Client Conversations from SXSW

Resource Logo Resource , Building Open Brands Mar. 21, 2014

Q: Which new technologies have most attracted your attention here? A: The idea of wearables is a big theme this year, so I feel like that’s an emerging trend that nobody’s really figured out yet. There’s the FitBit and Google Glass, you see a lot of that, but I don’t know if anybody’s really figured …
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Rain or Shiners: Talking Digital Trends at SXSW

DanShust Dan Shust , VP, ResourceLAB Mar. 14, 2014

Even though it is over-sold, over-crowded and over-hyped, I still love SXSW. I love it mostly for the food trucks, but that’s a whole different blog post. Actually, I love SXSW because it is a great way to check Resource’s annual digital trend work against what is really happening in our world. The sessions and …
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Breaking News: Content Is (Still) King

JenMeredith Jennifer Meredith , Creative Director Mar. 12, 2014

If I had a dollar for every time I heard that “content is king,” I could pack up my iPad and my pugs and retire to a tropical island where a private chef would feed me cronuts all day long. But few brands really understand what that means, or how it applies to their content …
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The Website is Dead! Long Live the Website!

DennisBajec Dennis Bajec , Chief Creative Officer Mar. 11, 2014

With all the latest advances in site design and tools to create lightweight, rich experiences, the re-emergence of the immersive experience is here. But after a few days at SXSW packed with sessions about disruption, social media, convergence, content, UX, mobile, wearables, storytelling and paid/earned/owned/shared media, it seems the conversation has focused on every aspect of …
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Social SXSW: Embracing the Power of Real-Time and Right Now

LoraSchaeffer Lora Schaeffer , VP, Social Mar. 10, 2014

Innovation keeps a brand relevant. That’s why every year, we identify emerging trends and send a team of experts to the SXSW Interactive Festival. And during our days at this incubator of trailblazing technology and creativity, we were excited to see many trends at work. One of our trends focuses on the “Right Now.” With …
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Maximizing Tumblr’s Purchase Potential

Jill Kocher Jill Kocher , Associate Director, Search Mar. 7, 2014

A recent study by Adobe uncovered that Tumblr is now second only to Facebook in driving purchase dollars per visit. On average, a visit from Tumblr drives $1.10, while Facebook generates a little more, at $1.22 per visit. Facebook and Pinterest have long been the leaders in generating traffic to ecommerce sites and, in turn, …
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2014 Trends in Experience Integration

MattGrover Matt Grover , Executive Director, Technology Feb. 27, 2014

“Execution is, of course, the only strategy our customers and consumers ever see.” – Bob McDonald There are so many lists of 2014 marketing trends and predictions that we need a Top 10 list of Top 10 lists. I’ve perused several of these myself, and as always, I try to apply the dual filter of …
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