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BajecShustmas Holiday Gift Guide 2014

danshust_med Dan Shust , Chief Technology Officer Nov. 21, 2014

It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati associates, myself and my co-elf, Chief Creative Officer Dennis Bajec, is the ultimate wish list for you. For the …
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1 Week ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 21, 2014

Retail’s equivalent of the big game is just one week away and competition will be fierce. For the last several weeks, we have opened our social media playbook to help brands drive, convert and amplify sales during the biggest shopping holiday of the year. Now, it’s game time. Here’s a quick recap of the plays that …
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2 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 14, 2014

Know Thy Channel This year, Black Friday promises to be bigger and busier than ever, with stores opening early and the National Retail Federation predicting an increase in holiday sales overall. By now, brands have likely figured out retail staffing schedules, but this is also the time to be locking in social media staffing plans …
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3 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 7, 2014

A Picture’s Worth 1,000 Words With a robust holiday shopping season forecasted by the National Retail Federation, and store openings expected to span the entire Thanksgiving weekend, it seems inevitable that customers will find themselves standing in stores (or waiting outside), phones in hand, ready to document their experiences on Black Friday.   Brands Should …
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4 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Oct. 31, 2014

Brands, social is not about you. It’s about your audience. This year, the NRF is predicting a 4.1% increase in holiday sales, and we expect to see earlier and earlier store openings, an increase in online-only deals, more aggressive promotions and a deluge of marketing messages in her inbox, Instagram feed and on her mobile …
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Millennials: Striving, Sidelined, Starring in their Own Lives

NitaRolins Nita Rollins, Ph.D. , Director, Cultural Insights Oct. 27, 2014

A fascinating millennials study recently featured in Adweek introduced us to twelve colorful subgroups based on “data analysis of 4 million young adults.” Exponential, which produced the report, has given us characters brought to life with a few, bold behavioral brushstrokes and poster boys and girls plucked from popular culture—so if you’re not up on …
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Pinfluencer 101

Nichole Luna Nichole Luna , Director, Social Oct. 15, 2014

We’ve all seen them. You’ve probably pinned them several times. The pin that pops up in your news feed over and over again. For months. It’s because of these pins-that-never-die that we all know how to bake the cheesiest garlic bread… and transform crayons into works of art… and concoct every kind of refreshing fruit …
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Secret to Omni-Channel Success? Start With Your Consumer

klayhuddleston_med Klay Huddleston , VP, Omni-Channel Oct. 7, 2014

As I flew across the country to join other retail marketing leaders at the annual Shop.org Summit, I was eager to see how conference presenters would address omni-channel marketing. According to Forrester Research, by 2017 60% of the expected $3.7 trillion in U.S. retail sales will take place on a device, or be influenced by …
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What Brands Can Learn from ‘Startups in the Wild’ at TechCrunch Disrupt

Jay Donovan Jay Donovan , Associate Director, Strategy Oct. 6, 2014

There is no better place to see startups in the wild than at TechCrunch’s semi-annual Disrupt conference. September’s event in San Francisco was the largest yet for the 9-year-old blog (for which I am an occasional writer), hosting more than 4,000 attendees and entrepreneurs. I was there for a few days and saw several startups …
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Is Apple Watch ‘One More Thing’?

danshust_med Dan Shust , Chief Technology Officer Sep. 22, 2014

We haven’t heard those three words uttered onstage at an Apple event since 2011. Since the passing of Steve Jobs, Apple has refrained from using the phrase so intimately connected to its founder because “One More Thing” is much more than one more thing. It’s The thing that makes Apple enthusiasts salivate. It’s The thing that transforms an industry …
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