weThink blog

Our Open Brand Summit last week was a big success with lots of excitement, insights and inspirations. Personalization, a fast-growing trend fueled by revolutions in social, mobile, and big data, took center stage at the Summit. Our eyes were opened to a new range of opportunities and challenges in tailored communications, products, services, and experiences for the ever-evolving consumers. We took the opportunity to showcase our new mobile wallet offering, developed in partnership with Placecast. [...]
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Growing up, I never ate out very much—only on special occasions (birthdays) or en route to a vacation. And when on vacation, it seemed as if we invariably had two choices driving through West Virginia: Tudor’s Biscuit World or Denny’s. My Dad always chose Denny’s because of the buffet. They always had those really hot plates in the buffet line, which was awesome for the hot food but tended to wreak havoc with the Jello and cottage cheese. So most of my run-ins with Denny’s were when I was younger, but I recently had the distinct pleasure of watching a web series for Denny’s called Always Open with Dave Koechner (Champ from Anchorman). [...] Read >

Anyone’s head spinning? We learned a lot. We learned about how consumer data and behaviors are like two sides of … Read >

Our final Keynote speaker was Alex Bogusky. He started by talking about what it means to be a marketer. (It’s not always a piece of cake.) Read >

VP of the Resource Lab, Dan Shust is an expert in innovation and what it means to consumer experiences. So that makes him the perfect person to talk about context and it’s importance in every engagement. Context is the fuel for personalization. Knowing how to leverage it is crucial for your business and how your consumers interact with your brand. Read >

When breaking down silos, Ed Gawronski says “Don’t take it personally.” Resource Chicago’s Managing Director Sean McCarthy got more details. Personalization manifests itself in different ways, depending on who you are. At the core, personalization is creating a thoughtful, emotional need in every interaction with the consumer. Read >

Executive Client Service Director Terri Spring took the stage with Charlene Patten of Gillette Venus to talk about globalizing personal experiences–a topic that may seem counter-intuitive. Read >

Resource VP from our San Francisco office Stephen Burke sat down with Dawn Wolfe from Autodesk to talk about how … Read >

Google’s Director of New Products & Services, Shailesh Rao, took the stage to tell us what to do with all of the information we now have access to.
He shared some trends in data, and the power of what big data can do for brands. Read >

Personalization is not a switch that you throw. It’s a decision you make as a brand, to take a journey toward community and personalization. Read >