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Bridging the Mobile Experience Gap in 2015

Jeremy_Headshot Jeremy Jacobs , Director, Strategy Feb. 19, 2015

Is 2015 the year that retailers will overcome persistent obstacles in the mobile space and finally embrace a more holistic vision? At the recent Mobile Marketer Mobile FirstLook conference, experts from Forrester, Deloitte, Coca-Cola, GE and others forecasted a positive outlook, but key issues remain. Brands recognize 84 percent of consumers use digital technology during …
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Don’t Toss Google Glass Out with the Bath Water

Jay Donovan Jay Donovan , Associate Director, Strategy Jan. 20, 2015

Google Glass is back in the news. The search giant has decided to move its interactive eyewear product, once given the RIP status by PCMag, out of Google X skunkworks and into an internal product team led by Nest Founder Tony Fadell. This doesn’t mean the product is dead, but it won’t receive special support …
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Tis’ The Season for Retailers…to Master Their Product Data!

mattwingham_med Matt Wingham , Executive Director, Technology Dec. 9, 2014

It’s hard to believe, but the holiday season is upon us—which means it’s time to start making those holiday shopping lists. Personally, I like to make my lists and then buy as much as I can online to avoid the hassle of brick-and-mortar store chaos. One of my biggest frustrations is not being able to …
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Smart Brands Take Cues From Consumers on Black Friday and Cyber Monday

marti_headshot Marti Post , Executive Director, Social Dec. 8, 2014

The official start of the holiday shopping season for retailers is typically Black Friday, but this year many brands jumped the gun turning Black Friday and Cyber Monday into a continuous week of steals and deals relying on social media to reach consumers in a very cluttered and noisy retail environment. For the third year …
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BajecShustmas Holiday Gift Guide 2014

danshust_med Dan Shust , Chief Technology Officer Nov. 21, 2014

It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati associates, myself and my co-elf, Chief Creative Officer Dennis Bajec, is the ultimate wish list for you. For the …
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1 Week ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 21, 2014

Retail’s equivalent of the big game is just one week away and competition will be fierce. For the last several weeks, we have opened our social media playbook to help brands drive, convert and amplify sales during the biggest shopping holiday of the year. Now, it’s game time. Here’s a quick recap of the plays that …
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2 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 14, 2014

Know Thy Channel This year, Black Friday promises to be bigger and busier than ever, with stores opening early and the National Retail Federation predicting an increase in holiday sales overall. By now, brands have likely figured out retail staffing schedules, but this is also the time to be locking in social media staffing plans …
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3 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 7, 2014

A Picture’s Worth 1,000 Words With a robust holiday shopping season forecasted by the National Retail Federation, and store openings expected to span the entire Thanksgiving weekend, it seems inevitable that customers will find themselves standing in stores (or waiting outside), phones in hand, ready to document their experiences on Black Friday.   Brands Should …
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4 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Oct. 31, 2014

Brands, social is not about you. It’s about your audience. This year, the NRF is predicting a 4.1% increase in holiday sales, and we expect to see earlier and earlier store openings, an increase in online-only deals, more aggressive promotions and a deluge of marketing messages in her inbox, Instagram feed and on her mobile …
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Millennials: Striving, Sidelined, Starring in their Own Lives

NitaRolins Nita Rollins, Ph.D. , Director, Cultural Insights Oct. 27, 2014

A fascinating millennials study recently featured in Adweek introduced us to twelve colorful subgroups based on “data analysis of 4 million young adults.” Exponential, which produced the report, has given us characters brought to life with a few, bold behavioral brushstrokes and poster boys and girls plucked from popular culture—so if you’re not up on …
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