weThink

What we're buzzing about.

4 Weeks ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Oct. 31, 2014

Brands, social is not about you. It’s about your audience. This year, the NRF is predicting a 4.1% increase in holiday sales, and we expect to see earlier and earlier store openings, an increase in online-only deals, more aggressive promotions and a deluge of marketing messages in her inbox, Instagram feed and on her mobile …
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Millennials: Striving, Sidelined, Starring in their Own Lives

NitaRolins Nita Rollins, Ph.D. , Director, Cultural Insights Oct. 27, 2014

A fascinating millennials study recently featured in Adweek introduced us to twelve colorful subgroups based on “data analysis of 4 million young adults.” Exponential, which produced the report, has given us characters brought to life with a few, bold behavioral brushstrokes and poster boys and girls plucked from popular culture—so if you’re not up on …
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Pinfluencer 101

Nichole Luna Nichole Luna , Director, Social Oct. 15, 2014

We’ve all seen them. You’ve probably pinned them several times. The pin that pops up in your news feed over and over again. For months. It’s because of these pins-that-never-die that we all know how to bake the cheesiest garlic bread… and transform crayons into works of art… and concoct every kind of refreshing fruit …
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Secret to Omni-Channel Success? Start With Your Consumer

klayhuddleston_med Klay Huddleston , VP, Omni-Channel Oct. 7, 2014

As I flew across the country to join other retail marketing leaders at the annual Shop.org Summit, I was eager to see how conference presenters would address omni-channel marketing. According to Forrester Research, by 2017 60% of the expected $3.7 trillion in U.S. retail sales will take place on a device, or be influenced by …
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What Brands Can Learn from ‘Startups in the Wild’ at TechCrunch Disrupt

Jay Donovan Jay Donovan , Associate Director, Strategy Oct. 6, 2014

There is no better place to see startups in the wild than at TechCrunch’s semi-annual Disrupt conference. September’s event in San Francisco was the largest yet for the 9-year-old blog (for which I am an occasional writer), hosting more than 4,000 attendees and entrepreneurs. I was there for a few days and saw several startups …
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Is Apple Watch ‘One More Thing’?

danshust_med Dan Shust , VP, Innovation Sep. 22, 2014

We haven’t heard those three words uttered onstage at an Apple event since 2011. Since the passing of Steve Jobs, Apple has refrained from using the phrase so intimately connected to its founder because “One More Thing” is much more than one more thing. It’s The thing that makes Apple enthusiasts salivate. It’s The thing that transforms an industry …
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Introducing Resource/Ammirati

kmooney Kelly Mooney , CEO Sep. 15, 2014

Earlier this year, two unique but like-minded independents announced their partnership, bringing together five offices, 400+ associates and complementary capabilities to build a new-breed creative agency even better suited for the demands of marketing in the OPEN era. Today, we’re pleased to unveil our new name and branding following this acquisition and integration. Over the …
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Marketing to the Millennial Hero – In the Cereal Aisle and Beyond

NitaRolins Nita Rollins, Ph.D. , Director, Cultural Insights Sep. 15, 2014

There’s a scene of quiet existential despair in the film The Hurt Locker and it takes place not on the trip-wired Iraqi terrain but in a cereal aisle. Jeremy Renner’s character (an Army bomb disposal expert) is pushing a grocery cart past one of consumerism’s greatest spectacles of tenuous diversification. He can’t seem to make sense of …
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Brands Brace For Change On Eve of Apple Announcements

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Sep. 8, 2014

Announcements made tomorrow at Apple’s “special event” will undoubtedly pique the interest of consumers around the globe. As one of the two dominating mobile device providers controlling more than 93% of the smartphone OS market in the U.S. alone (Android being the other), what Apple has to say matters. But for as much excitement the Apple event …
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Lessons from Google Creative Academy

dennisbajec_med Dennis Bajec , Chief Creative Officer Sep. 3, 2014

Recently, I had the opportunity to attend the fifth class of the Google Creative Academy with one of Resource’s global CPG clients. Going in, I expected to hear a sales pitch for Google’s suite of tools with a dash of superficial brand application. But coming out, I’ve gained a deeper appreciation for where Google is …
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