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SXSW 2015: What We Can Learn From Robert Rodriguez

Jay Donovan Jay Donovan , Associate Director, Strategy Mar. 25, 2015

SXSW is host to so many panels and parties and meetings. It can be four or five days of constant commotion, which is awesome, but also draining. Occasionally at the Austin TX event, an opportunity to see something a little different presents itself. I had just such an opportunity to attend a showing of artwork …

SXSW 2015: What We Can All Learn From Fake Fighting

daveshaw_med Dave Shaw , Director, Brand Strategy Mar. 24, 2015

Though it stings a little bit to admit this in such a public forum, I’m a fan of professional wrestling. Yes, that weird televised pseudo-sport, the one with Hulk Hogan and pulled punches and steel chairs. This is the part where you say “Hello, Dave” and I sit down at the Pro Wrestling Fans Anonymous …

Social at SXSW: Motivation Is at the Core

Tara Tara Yavorsky , Director, Social Mar. 23, 2015

Our annual pilgrimage to SXSW is one part informational and another part observational. We learn quite a bit from “social media experts” pontificating onstage about the rapidly changing social media landscape; however, just as much can be learned about social media by sitting on a park bench in front of the Austin Convention Center. People-watching …

Beyond the Shelf: The Power of Intelligent Packaging

danshust_med Dan Shust , Chief Technology Officer Mar. 20, 2015

Chances are you haven’t given much thought about the box containing your morning cereal or the plastic container filled with your favorite coffee creamer. You simply pull it off the shelf in the store and put it on the shelf in your house. But what if packaging could go beyond the shelf and deliver a …

Bridging the Mobile Experience Gap in 2015

Jeremy_Headshot Jeremy Jacobs , Director, Strategy Feb. 19, 2015

Is 2015 the year that retailers will overcome persistent obstacles in the mobile space and finally embrace a more holistic vision? At the recent Mobile Marketer Mobile FirstLook conference, experts from Forrester, Deloitte, Coca-Cola, GE and others forecasted a positive outlook, but key issues remain. Brands recognize 84 percent of consumers use digital technology during …

Don’t Toss Google Glass Out with the Bath Water

Jay Donovan Jay Donovan , Associate Director, Strategy Jan. 20, 2015

Google Glass is back in the news. The search giant has decided to move its interactive eyewear product, once given the RIP status by PCMag, out of Google X skunkworks and into an internal product team led by Nest Founder Tony Fadell. This doesn’t mean the product is dead, but it won’t receive special support …

Tis’ The Season for Retailers…to Master Their Product Data!

Master Product Data , Dec. 9, 2014

It’s hard to believe, but the holiday season is upon us—which means it’s time to start making those holiday shopping lists. Personally, I like to make my lists and then buy as much as I can online to avoid the hassle of brick-and-mortar store chaos. One of my biggest frustrations is not being able to …

Smart Brands Take Cues From Consumers on Black Friday and Cyber Monday

marti_headshot Marti Post , Executive Director, Social Dec. 8, 2014

The official start of the holiday shopping season for retailers is typically Black Friday, but this year many brands jumped the gun turning Black Friday and Cyber Monday into a continuous week of steals and deals relying on social media to reach consumers in a very cluttered and noisy retail environment. For the third year …

BajecShustmas Holiday Gift Guide 2014

danshust_med Dan Shust , Chief Technology Officer Nov. 21, 2014

It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati associates, myself and my co-elf, Chief Creative Officer Dennis Bajec, is the ultimate wish list for you. For the …

1 Week ‘Til Black Friday. Are You Ready?

marti_headshot Marti Post , Executive Director, Social Nov. 21, 2014

Retail’s equivalent of the big game is just one week away and competition will be fierce. For the last several weeks, we have opened our social media playbook to help brands drive, convert and amplify sales during the biggest shopping holiday of the year. Now, it’s game time. Here’s a quick recap of the plays that …