What we're buzzing about.

Brands Brace For Change On Eve of Apple Announcements

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Sep. 8, 2014

Announcements made tomorrow at Apple’s “special event” will undoubtedly pique the interest of consumers around the globe. As one of the two dominating mobile device providers controlling more than 93% of the smartphone OS market in the U.S. alone (Android being the other), what Apple has to say matters. But for as much excitement the Apple event …

Lessons from Google Creative Academy

dennisbajec_med Dennis Bajec , Chief Creative Officer Sep. 3, 2014

Recently, I had the opportunity to attend the fifth class of the Google Creative Academy with one of Resource’s global CPG clients. Going in, I expected to hear a sales pitch for Google’s suite of tools with a dash of superficial brand application. But coming out, I’ve gained a deeper appreciation for where Google is …

ALS #IceBucketChallenge Is Successful Because It’s Personal

marti_headshot Marti Post , Executive Director, Social Aug. 26, 2014

My stepdad, Doug, has ALS. If I had written this piece six months ago, I would have had to quickly follow with a descriptor that is more familiar—Lou Gehrig’s disease. But thanks to the recent social phenomenon that is the #IceBucketChallenge, “ALS” is becoming more known every day for what it really is: amyotrophic lateral …

Social Media Best Practices for Bizarre Holidays

dilara_wethink Dilara Casey , Senior Manager, Social Aug. 20, 2014

When it comes to social content, a low-hanging fruit that many brands grasp is the daily promotional holiday—those funny, weird holidays like Caviar Day, Old Stuff Day or Elephant Appreciation Day. If you’ve ever turned to one of these calendars for content inspiration, chances are you were able to craft several hundred posts. But ask …

Beyond the Shelf: The Power of Intelligent Packaging

danshust_med Dan Shust , VP, Innovation Jul. 30, 2014

Seventy percent of consumers think retailers could do more to make traditional shopping better. Even when consumers know which categories they will buy from, 28% decide which brands to buy in-store. How do they make their decisions? Familiarity? Price? Features? Packaging? According to the Faraday Centre for Retail Excellence, a brand’s impact increases by 30% …

Mobile is Omni-Channel, Not a Separate Channel

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Jul. 29, 2014

How many times did you look at your phone today? 7? 30? 50? Multiply that by 3. According to Yahoo! CEO Marissa Mayer, people check their phones an astonishing 150 times per day. A mere six years ago, consumers spent just four hours a month on their smartphone. And consider this: One of Resource’s global …

Loyalty Without Points (But Don’t Lose the Points)

daveshaw_med Dave Shaw , Associate Director, Brand Strategy Jul. 15, 2014

I love Chipotle. Blessed with a Chipotle a few flights of stairs away from my desk, I’m lucky enough to frequent the establishment so much that often my typical order is started when I walk in the door. I tell people I love Chipotle. I consult with friends on how to craft the perfect burrito. …

Standouts from the Cannes Lions Mobile Shortlist

Jeremy_Headshot Jeremy Jacobs , Associate Director, Strategy Jun. 18, 2014

Today, the mobile winners from Cannes Lions will be announced, and among the shortlist are some impressive experiences. Cannes Lions shortlist recipients represent tremendous creativity, but what really stood out to me were brands that took full advantage of mobile’s unique capabilities and produced a user experience unmatched by any other touchpoint. These nominees are …

Tweetbol: Real-Time Engagement During the World Cup

Josh Hara Josh Hara , Creative Director Jun. 17, 2014

Futbol is the sport of all sports. It’s a game that unifies the entire globe. And now that the World Cup has “kicked off,” (OK, so stupid puns entertain me. I’m sorry you had to find out this way.) how can brands properly ride the virtual tsunami of conversation on Twitter? If the World Cup is …

Exciting Opportunities Out of Apple’s WWDC

EricMcGary_med Eric McGary , Application Architect Jun. 5, 2014

The Apple World Wide Developer Conference (WWDC) that took place this week in San Francisco is an annual holiday of sorts for Apple developers and enthusiasts. The highly anticipated event that spurs numerous trending hashtags is where Apple announces its new product features and improved development tools. Fans hang on every word Apple brass share …