The digital landscape has changed, driven by technology, brands, consumers and their ability to connect with one another. More than ever, consumers are driven by their desire to create, share and influence, making it easier for retailers to understand consumers' needs and wants, beyond transactional information to the depths of their feelings and motivations and to engage in experiences that are O.P.E.N. – on-demand, personal, engaging and networked.
O.P.E.N. Watch - Retail Edition
We monitored 50 e-commerce retailers during the 2007 Holiday season and found retailers that invited customers to co-create the experience and brands in ways that were relevant and meaningful for their customers. We’ve compiled the best examples in the hopes of inspiring and educating brands about involving consumers in O.P.E.N. experiences, while also providing a look ahead to 2008. Download the Video Presentation