Leaner times hit home for moms and younger millennials
At this year’s Shop.org Annual Summit, Kelly Mooney’s keynote acquainted the Summit audience with the new needs and expectations of moms and millennials rewired by today’s recessionary economy. By sharing how their attitudes and behaviors have changed since the recession, deconstructing their co-shopping journey and unveiling new prototypes, Mooney offered brands ideas and inspiration to reach these crucial consumer segments. (See our prototypes in full on Flickr.)
“The economy has prompted most consumers to rethink their spending, but this reaches further than the recession. We are seeing a cultural shift toward value and practicality. However, it isn’t a doom and gloom scenario for retailers—there’s real opportunity in the new consumer mindset,” Mooney said.
As always, the RI session was one of the Summit’s most popular, but if you didn’t make it to Las Vegas, don’t fret. The presentation is available for download on Slideshare, and Nita Rollins and Klay Huddleston will share the research in our November webinar.
Knowing this new consumer has never been more important. Looking to innovate your way out of the recession and beyond? Look no further than our latest research.
