Resource Interactive » What Women Want

Kelly Mooney at Retail's BIG Show

admin — Wed, 20 Jan 2010 20:03:34 +0000

Last week, Kelly Mooney presented at the annual NRF convention: Retail’s BIG Show. Armed with Resource Interactive’s millennials and moms research, Kelly shared how marketing to moms and at-home millennials can help retailers thrive during and after a recession.

Check out the entire presentation:
The New Domestic Economy

Recession Rewired

admin — Sat, 19 Dec 2009 09:16:23 +0000

The economic recession shook the American consumer to their core. Not only did consumers start rethinking their spending habits and separating needs from wants, but a cultural shift toward value and practicality created new challenges and new opportunities for brands.

As 90% of Americans reduced spending—45% of those by necessity and 55% by choice—we explored how the consumer had changed, whether those changes would be enduring and if the recession could become an untapped opportunity for online retailers.

Through research, in-person interviews and online participation, we uncovered how the recession fundamentally rewired the way teens and their mothers think about saving, shopping, brands and digital and why these new consumer behaviors are here to stay.

View the presentation highlights on Slideshare

What Women Want

admin — Wed, 16 Dec 2009 14:00:00 +0000

Women spend 8.5 years of their lives shopping and are the driving force behind 80% of all household purchase decisions. Without a doubt, women hold the purse strings in most families. So what is it that female shoppers need, want and have to have online? We set out to discover what makes female consumers tick through a series of videotaped interviews and surveys. The result: an indispensable digital rule book for the multiple-touch-point retailer.

So what do they really want?

Gender Agenda

admin — Wed, 16 Dec 2009 13:30:43 +0000

When it comes to sexes, the way we shop in local malls and boutiques couldn’t be more different. And our contrasting consumer behaviors aren’t limited to brick and mortar stores. Our gender differences continue online.

We spent four months tracking 326,000 purchases, conducted 250 hours of one-on-one interviews and went through thousands of pieces of data to better grasp how the genders behave online, and our results have defied the conventional wisdom. Here’s what we found:

Women feel empowered. Men feel powerful.
Women’s inner shopper is enriched. Men’s inner shopper is awakened.
Women scan. Men dig.
Women are enticed by lifestyle, then product. Men are enticed by product, then lifestyle.
Women expand the mission. Men stick to the mission.