Last week, Kelly Mooney presented at the annual NRF convention: Retail’s BIG Show. Armed with Resource Interactive’s millennials and moms research, Kelly shared how marketing to moms and at-home millennials can help retailers thrive during and after a recession.

Check out the entire presentation:
The New Domestic Economy

Leaner times hit home for moms and younger millennials

At this year’s Shop.org Annual Summit, Kelly Mooney’s keynote acquainted the Summit audience with the new needs and expectations of moms and millennials rewired by today’s recessionary economy. By sharing how their attitudes and behaviors have changed since the recession, deconstructing their co-shopping journey and unveiling new prototypes, Mooney offered brands ideas and inspiration to reach these crucial consumer segments. (See our prototypes in full on Flickr.)

“The economy has prompted most consumers to rethink their spending, but this reaches further than the recession. We are seeing a cultural shift toward value and practicality. However, it isn’t a doom and gloom scenario for retailers—there’s real opportunity in the new consumer mindset,” Mooney said.

As always, the RI session was one of the Summit’s most popular, but if you didn’t make it to Las Vegas, don’t fret. The presentation is available for download on Slideshare, and Nita Rollins and Klay Huddleston will share the research in our November webinar.

Knowing this new consumer has never been more important. Looking to innovate your way out of the recession and beyond? Look no further than our latest research.

View the presentation highlights on Slideshare

With women behind 60% of online spending (and growing), we set out to discover just what female shoppers need, want and have-to-have online. We combined data from 4,000 online survey participants with videotaped excerpts of 40 consumers captured through Shop & Tellsm, a unique research methodology that pairs female shoppers for greater ease, candor, and detailed recollection in interviews. The result: an indispensable digital rule book for multichannel and internet retailers.

Read more:
What Women Want presentation

We spent months researching how the genders behave online and our results have defied the conventional wisdom. In the offline world, the differences between the male and female shopper are obvious. In the online world, however, we’re still getting to know them. Here’s what we found:

Women feel empowered. Men feel powerful.

Women’s inner shopper is enriched. Men’s inner shopper is awakened.

Women scan. Men dig.

Women are enticed by lifestyle, then product. Men are enticed by product, then lifestyle.

Women expand the mission. Men stick to the mission.

Read more:
Gender on the Net white paper
Gender Agenda presentation