Last week, Kelly Mooney presented at the annual NRF convention: Retail’s BIG Show. Armed with Resource Interactive’s millennials and moms research, Kelly shared how marketing to moms and at-home millennials can help retailers thrive during and after a recession. Check out the entire presentation: The New Domestic Economy

The economic recession shook the American consumer to their core. Not only did consumers start rethinking their spending habits and separating needs from wants, but a cultural shift toward value and practicality created new challenges and new opportunities for brands.

Women spend 8.5 years of their lives shopping and are the driving force behind 80% of all household purchase decisions.

When it comes to sexes, the way we shop in local malls and boutiques couldn’t be more different. And our contrasting consumer behaviors aren’t limited to brick and mortar stores. Our gender differences continue online.