It’s a rare opportunity to see an exhibition with the artist as your guide. Now imagine touring an exhibition up close and personal with the art and the artist—a bird’s-eye view of every inch of the work, a visit to the artist’s studio, listening in on his creative process—all from your laptop.

We had the divine opportunity to create such an experience on behalf of the Wexner Center for the Arts and the renowned contemporary artist Mark Bradford. Arguably one of the most influential artists in the world right now, his abstractions unite high art and popular culture into staggering, awe-inspiring contemporary experiences. The Wexner Center and the Columbus community are incredibly fortunate to debut the first major survey of his work. And we’re incredibly proud to make his work truly accessible worldwide.

When we teamed up with the Wexner Center and Mark Bradford, we knew the result would be something special.  Coinciding with his Wexner Center for the Arts exhibition, the website gives an intimate glimpse into the art, the artist and his process.  Our goal was simple: To create an experience that meets the level of beauty and innovation that Bradford’s work commands.

A huge congratulations goes to the Resource team, Mark Bradford and to the Wex, as Bradford’s site has not only received raving reviews, it’s also been shortlisted for a Cannes Cyber Lion.  Thank you for your creativity, endless pursuit of innovation and attention to all angles—we are proud and honored to be included among the best work in the world this year.

Dive in

When Sebastian Professional selected Resource to lead a long-term interactive program for the brand, we responded with a uniquely holistic and scalable marketing campaign that further establishes Sebastian as the authority in hair fashion—the What’s Next Awards (WNA). Imagine the opportunity: The WNA encourages stylists to showcase their most fearless, original hair styles and vie for recognition among their peers, clients and the industry’s best stylists. Two challenge winners will receive the ultimate reward as a guest Sebastian stylist at Fashion Week in NYC.

The result is a digitally-led campaign with both online and offline components designed to deliver on Sebastian’s promise of what’s next in “fearless” hair artistry while driving engagement and inspiring brand advocacy with stylists and beauty junkies alike. And as the lead agency on the campaign, we’re having our own runway moment—The What’s Next Awards is the first communication idea to be led by a digital agency for the Sebastian brand, as well as the entire Procter & Gamble professional hair portfolio in North America.

Wondering what’s next for your brand? Email us at inquiry@resource.com and let us put our big ideas to work for you.

See What’s Next