In November 2009, Resource Interactive introduced Off the Wall, the first-ever end-to-end ecommerce experience for brands and their fans on Facebook that allows consumers to purchase products directly from the Wall. Our first client, fashion retailer The Limited, was live by mid December. Read what industry analysts and media have to say about Off the [...]

Why are brands leveraging social media during these economic times? And what tactics are leading the pack? In this presentation, we address the affordable and effective way to connect with consumers, and how to start a dialogue with your most active brand advocates. It shows you how to leverage the voice of the consumer to [...]

Trust is no longer the domain of the brands alone. Today, trust is in the network—in groups of interconnected “people like me.”

So how are brands reacting? Resource Interactive and Bazaarvoice™ heard from over 100 retailers and learned how different forms of user-generated content, including ratings and reviews, impact their businesses today, and what they envision for their future.