In November 2009, Resource Interactive introduced Off the Wall, the first-ever end-to-end ecommerce experience for brands and their fans on Facebook that allows consumers to purchase products directly from the Wall. Our first client, fashion retailer The Limited, was live by mid December. Read what industry analysts and media have to say about Off the Wall by visiting the links below.

The Wall Street Journal: “Shopping Comes to Your Facebook Stream”
Advertising Age: “Resource Interactive Goes Off the Wall for Shopping on Facebook”
Forrester Research: “Off the Wall: A New Social Commerce Experiment on Facebook”
Inside Facebook: “Facebook Roundup: Jivebug, The Limited, Starbucks, Seppukoo and Eminem”

Be sure to experience Off the Wall live on Facebook at The Limited Facebook fan page. And stay tuned as we continue to bring Facebook and ecommerce together on behalf of our clients. If you’re interested in what Off the Wall can bring to your brand, please email us at inquiry@resource.com.

RU Ready? Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation’s immersion in today’s technology challenge the world of retail?

Through extensive proprietary qualitative research, incorporation of quantitative data from numerous secondary sources, and review of recent publications, Resource mapped the Millennials’ daily digital interactions to shed light on their attitudes and behaviors. We then created future prototype scenarios to forecast possible changes in retail marketing and e-commerce including mobile, social media and in-store experience integration.

Read more:
Kelly Mooney’s Recession-Rewired presentation
Digital Millennials R U Ready presentation
Digital Millennials: Charitable Giving presentation
Digital Millennials white paper

Why are brands leveraging social media during these economic times? And what tactics are leading the pack?

In this presentation, we address the affordable and effective way to connect with consumers, and how to start a dialogue with your most active brand advocates. It shows you how to leverage the voice of the consumer to get messages carried further than ad impressions.

Are you ready to network?

Read More:
Get Networked presentation

Trust is no longer the domain of the brands alone. Today, trust is in the network—in groups of interconnected “people like me.”

So how are brands reacting? Resource Interactive and Bazaarvoice™ heard from over 100 retailers and learned how different forms of user-generated content, including ratings and reviews, impact their businesses today, and what they envision for their future.

Here’s an overview of what we heard:

• 53% of online retailers currently allow for user-generated content (UGC) on their site.
• 51% of online retailers that do not currently have any form of UGC on their site say they are extremely likely or very likely to deploy some form of UGC in the future.
• Both users and non-users of UGC identified increased conversion, increased customer satisfaction and customer loyalty as the business metrics that would be most impacted by online UGC.

With consumers turning to each other for information and opinions, retailers can deliver a destination for consumers to have a dialogue. The retailers that provide consumers with the tools to aid in purchase decisions will win in the long run.

Read more:
User-Generated Content white paper