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	<title>Resource Interactive &#187; Global</title>
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		<title>Global Delivery in a Digital World</title>
		<link>http://www.resource.com/lab/global-delivery-in-a-digital-world</link>
		<comments>http://www.resource.com/lab/global-delivery-in-a-digital-world#comments</comments>
		<pubDate>Wed, 16 Dec 2009 19:30:59 +0000</pubDate>
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				<category><![CDATA[Ri-Lab]]></category>
		<category><![CDATA[Digital Best Practices]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[RI:Lab]]></category>

		<guid isPermaLink="false">http://www.resource.com/?p=379</guid>
		<description><![CDATA[Maintaining positive brand recognition globally can be challenging. It’s not enough to think about your strategy anymore; you have to successfully execute it, too. So how do you create a tech savvy global site without muffling your brand’s voice? Create a balance between central control and local input for brands that have already gone or [...]]]></description>
			<content:encoded><![CDATA[<p>Maintaining positive brand recognition globally can be challenging. It’s not enough to think about your strategy anymore; you have to successfully execute it, too. So how do you create a tech savvy global site without muffling your brand’s voice?</p>
<p>Create a balance between central control and local input for brands that have already gone or are about to go global.</p>
<p><strong>Read More:</strong><br />
<a href="http://www.slideshare.net/ResourceInteractive/icitizen-webinar-series-go-global" target="_blank">Global Delivery in a Digital World presentation</a></p>
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