Resource Interactive » Digital Millennials http://www.resource.com Just another WordPress site Fri, 03 Feb 2012 19:59:26 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Kelly Mooney at Retail's BIG Show http://www.resource.com/lab/kelly-mooney-at-the-nrf-retails-big-show http://www.resource.com/lab/kelly-mooney-at-the-nrf-retails-big-show#comments Wed, 20 Jan 2010 20:03:34 +0000 admin http://www.resource.com/?p=463 Last week, Kelly Mooney presented at the annual NRF convention: Retail’s BIG Show. Armed with Resource Interactive’s millennials and moms research, Kelly shared how marketing to moms and at-home millennials can help retailers thrive during and after a recession.

Check out the entire presentation:
The New Domestic Economy

]]> http://www.resource.com/lab/kelly-mooney-at-the-nrf-retails-big-show/feed 1 Recession Rewired http://www.resource.com/wethink/recession-rewired http://www.resource.com/wethink/recession-rewired#comments Sat, 19 Dec 2009 09:16:23 +0000 admin http://hamrickcreative.com/resource/?p=6 The economic recession shook the American consumer to their core. Not only did consumers start rethinking their spending habits and separating needs from wants, but a cultural shift toward value and practicality created new challenges and new opportunities for brands.

As 90% of Americans reduced spending—45% of those by necessity and 55% by choice—we explored how the consumer had changed, whether those changes would be enduring and if the recession could become an untapped opportunity for online retailers.

Through research, in-person interviews and online participation, we uncovered how the recession fundamentally rewired the way teens and their mothers think about saving, shopping, brands and digital and why these new consumer behaviors are here to stay.

View the presentation highlights on Slideshare

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