Last week, Kelly Mooney presented at the annual NRF convention: Retail’s BIG Show. Armed with Resource Interactive’s millennials and moms research, Kelly shared how marketing to moms and at-home millennials can help retailers thrive during and after a recession.

Check out the entire presentation:
The New Domestic Economy

Leaner times hit home for moms and younger millennials

At this year’s Shop.org Annual Summit, Kelly Mooney’s keynote acquainted the Summit audience with the new needs and expectations of moms and millennials rewired by today’s recessionary economy. By sharing how their attitudes and behaviors have changed since the recession, deconstructing their co-shopping journey and unveiling new prototypes, Mooney offered brands ideas and inspiration to reach these crucial consumer segments. (See our prototypes in full on Flickr.)

“The economy has prompted most consumers to rethink their spending, but this reaches further than the recession. We are seeing a cultural shift toward value and practicality. However, it isn’t a doom and gloom scenario for retailers—there’s real opportunity in the new consumer mindset,” Mooney said.

As always, the RI session was one of the Summit’s most popular, but if you didn’t make it to Las Vegas, don’t fret. The presentation is available for download on Slideshare, and Nita Rollins and Klay Huddleston will share the research in our November webinar.

Knowing this new consumer has never been more important. Looking to innovate your way out of the recession and beyond? Look no further than our latest research.

View the presentation highlights on Slideshare

RU Ready? Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation’s immersion in today’s technology challenge the world of retail?

Through extensive proprietary qualitative research, incorporation of quantitative data from numerous secondary sources, and review of recent publications, Resource mapped the Millennials’ daily digital interactions to shed light on their attitudes and behaviors. We then created future prototype scenarios to forecast possible changes in retail marketing and e-commerce including mobile, social media and in-store experience integration.

Read more:
Kelly Mooney’s Recession-Rewired presentation
Digital Millennials R U Ready presentation
Digital Millennials: Charitable Giving presentation
Digital Millennials white paper