In February 2004, Facebook was created in Mark Zuckerberg’s Harvard dorm room. Fast forward seven years later and Facebook—along with other social media websites—have become a marketing and commerce game changer. As consumers rely more and more on their social networks to help make product and purchase decisions, brands must be strategic while approaching this potential gold-mine of consumer relationships and data.  

Far from being a one-hit wonder of marketing, social is about building authentic, long-term relationships through relevant, compelling experiences that become intertwined in consumers’ daily lives. Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of power flow, pull experiences now shape brands and inspire consumers to influence each other. In our latest Thinkable, learn what Andy Kennemer, VP of Social Media and Marketing, sees as an untapped opportunity.