In the last few years, we’ve watched SXSW go from fringe to front and center. In 2008, we proudly presented The Open Brand. In 2010, not only did our creative department invade Austin, but two of the conference’s most conversation-worthy sessions came straight from the RI: Lab.

Dr. Nita Rollins, resident futurist at Resource, brought a brand-sided view of unconsumption to the SXSW crowd. Instigating quite the online chatter, the session introduced unconsumption as just one facet of the massive values correction that recession-rewired consumers are making. Peruse her presentation on Slideshare to learn how the digital channel is driving the trend in consumer goods’ reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.

On day three of SXSW Interactive, emerging media director Dan Shust presented Convergence 2010 as part of the SXSW Future 15 series. Proving to be quite the popular production, Dan drove a fast-paced panel session, guiding the audience through an unpredictable romp of digital predictions and possibilities that may—or may not—affect us all this year. Learn what’s next for social networks, augmented reality, mobile, digital out of home advertising, gaming and more by viewing his presentation on our Slideshare channel.