RI introduces Facebook ecommerce experience

Facebook and ecommerce come together—simply and seamlessly. Introducing Off the Wall, an end-to-end ecommerce experience for brands and their fans on Facebook that allows consumers to purchase products directly from a brand or user stream. No tabs, no stores. Just shopping Off the Wall.

“It’s an opportunity to reward fans with privileged shopping access to hot items or time-sensitive deals,” said Dan Shust, Director of Emerging Media from Resource Interactive’s research and development lab. “It also addresses the on-demand consumer’s desire to engage and share brand experiences without leaving their social networking environment.”

How it works: A brand posts an item for purchase as a status update to its Facebook page. In turn, fans can purchase the product directly from their live feed, news feed or the brand’s wall. They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.

Imagine the possibilities.