Merrell and its Barefoot collection have revolutionized the way many people walk, run, hike and play. Resource Interactive wanted to continue this revolutionary experience through an immersive and O.P.E.N. digital experience. While going Barefoot increases balance, endurance and agility, the benefits of this groundbreaking exercise cannot be realized without the proper education, training, and commitment. Resource created an on-demand mobile app and engaging website to help consumers achieve new levels of personal potential and deepen their brand loyalty to Merrell and the Barefoot experience. When consumers buy a pair of Barefoot shoes, they receive a free mobile app. The app allows you to set up a personal profile with your goals and takes you through a step-by-step expert training program. Consumers will learn proper foot strike, cadence and posture. They can watch video clips, track their time and distance with GPS, and even run to the beat of the Barefoot playlist. And once they hit their stride, consumers can share their progress on Facebook while encouraging their network to join the Barefoot challenge. Resource has also revamped Merrell.com with a Barefoot blog, top 10 tips for beginners, social feeds, a meet-the-expert section, and four-stage training videos. Training with Barefoot is a multi-sensory experience. Resource continues to stimulate the senses online and on your iPhone. Go Barefoot today and get the shoe and digital experience that fits your adventure.