Recent Coverage

Digital Experience Makes Headlines

2013:

May 8, 2013
United Dairy Farmers Appoints New Agency of Record
Cincinnati Business Courier

April 12, 2013
Retailers Aim to Engage Tech-Savvy Shoppers Visiting Their Stores
Columbus Business First

April 10, 2013
JCPenney CEO’s Departure Highlights Challenges Retailers Face

Mobile Commerce Daily

March 26, 2013
Groupon’s Starbucks Offer Showcases Potential in Frictionless Mobile Commerce

Mobile Commerce Daily

March 13, 2013
How Instagram is Fueling Web Design
Mobile Marketer

March 13, 2013
SXSW: It’s Still a Place of Wonder
Advertising Age

March 7, 2013
Resource Teaching Sessions on Retail and Social at SXSW
Columbus Business First

March 7, 2013
Salon Lofts Provides Opportunities for Stylists to Start Own Business
Columbus Dispatch

February 5, 2013
What Role Does Mobile Play in Omnichannel Retailing?
Mobile Commerce Daily

February 4, 2013
The All-In-One Solution
Internet Retailer

January 18, 2013
React with Relevance
Monetate blog

January 17, 2013
Facebook Takes on Local Search
Practical Ecommerce

2012:

December 21, 2012
Seventh Generation Goes All Digital
Advertising Age

December 17, 2012
Ten of the Most Memorable Marketing Campaigns of 2012
HubSpot

December 17, 2012
Fake Twitter Followers: An Easy Game, But Not Worth the Risk
The Next Web

December 13, 2012
Apple’s Passbook Problem
AdWeek

December 4, 2012
Digital Marketing During the Holidays Can Lead to Year-Round Engagement
Retail Online Integration

November 29, 2012
Forbes Ranks Columbus Eighth Best Place for Female Business Founders
hiVelocity

November 27, 2012
Online Buying is Really Clicking

The Columbus Dispatch

November 18, 2012
Retailers Offering Price Matching Online and In-Store
The Columbus Dispatch

October 26, 2012
Understanding Google’s Algorithm Updates
Practical ECommerce

October 24, 2012
Store of the Future Shown
Boston Herald

October 15, 2012
Personal Stylists Just a Click Away
USA Today

October 5, 2012
Technology Affects the Way Consumers Make Purchasing Decisions
Argyle Journal

October 1, 2012
Wendy’s App Puts Healthy Fast Food at Your Fingertips
Direct Marketing News

September 25, 2012
Why Are Most MCommerce Sites Cookie-Cutter?
Mobile Commerce Daily

September 24, 2012
Resource’s Nancy Kramer Joins Oprah, Ellen DeGeneres on List
Columbus Business First

September 24, 2012
Resource Founder Named One of Advertising’s Most Influential Women
Advertisng Age

September 13, 2012
Profile in Resilience: Nancy Kramer
The Women’s Book

September 11, 2012
Toys R Us’ Tablet Points to Retail Interest in Mobile Hardware
Mobile Commerce Daily

September 5, 2012
Walmart Speeds Up Checkout
Mobile Commerce Daily

August 16, 2012
Standing Desks, Mobility Efforts Energize Employees
The Columbus Dispatch

August 9, 2012
Study: Bringing Your Dog To Work Can Ease Stress, Increase Productivity
WCMH Columbus

August 9, 2012
Small Business Owners, The Time is Now for Mobile Payments
The Street

August 6, 2012
Competition is Fierce Among Leading Brands to Have the Best App
Mobile Marketer

July 26, 2012
How to Reach Customers Via Search Engines
NBCChicago.com

July 20, 2012
Wendy’s Orders Bigger Serving of Mobile
Mobile Marketer

July 19, 2012
Talking on a Smartphone? How Old School
The Columbus Dispatch

July 11, 2012
The Fastest-Growing Web-Only Retailers Chase Niche Markets
Internet Retailer

July 11, 2012
How to Master Scalable SEO for the Holiday Selling Season
NBCChicago.com

June 25, 2012
As Other Digital Agencies Seek Buyers, Resource Remains Independent
Advertising Age

June 25, 2012
Area Retailers Exploit Social Media
The Columbus Dispatch

June 23, 2012
ConnecTV App Offers Interactive Viewing
The Columbus Dispatch

June 22, 2012
What is the Best In-Store Mobile Shopping Strategy?
Mobile Commerce Daily

June 6, 2012
Retailers Use Pinterest’s Visual Format to Pin Down Sales
The Columbus Dispatch

June 5, 2012
Make Way for the Triple Threat Touchpoint
Monetate

May 30, 2012
FTC Eyes Social-Media Ads With Perks
USA Today

May 22, 2012
P&G Finds___Ads Work Better on Facebook
Digital CPG Blog

May 21, 2012
New Shopping Trend: Do You Scan and Scram?
GalTime.com

May 15, 2012
Mobile Coupon Apps
WCMH, NBC 4 Columbus

May 11, 2012
Top 500 Manufacturers Can Do More to Run at Full Capacity
Internet Retailer

May 3, 2012
Companies Target Potential Customers with Free Gift Cards
USA Today and ABC News

April 24, 2012
New OSU Course to Cover Digital Marketing
The Akron Legal News

April 2, 2012
AdWeek Ad of the Day: Purina Cat Chow
AdWeek

April 2, 2012
Blend F-Commerce Into Your Digital Plans
Direct Marketing News

March 23, 2012
Walmart Bridges Mobile, In-Store Divide with Angry Birds
Mobile Commerce Daily 

March 14, 2012
Best Buy Hires Starbucks CIO to Strengthen Mobile Strategy
Mobile Commerce Daily

March 1, 2012
Budweiser Wants You To Track Your Bud
The Columbus Dispatch

February 29, 2012
Speck Launches F-Commerce Social Referral App
Social Commerce Today

February 28, 2012
How Social Media Transformed Speck Products
Multichannel Merchant

February 28, 2012
AOL Voices Features Resource Interactive CEO Kelly Mooney
AOL Voices

February 28, 2012
P&G Finds Orange Ads Work Better on Facebook
Advertising Age

February 22, 2012
Resource’s Kramer Credits Columbus Upbringing for Success
Columbus Business First

February 13, 2012
Chipotle Scores an Unexpected Social Media Win with Grammy Ad
ReadWriteWeb

February 7, 2012
Shazam is Super Bowl Mobile MVP
Brand Channel

February 6, 2012
Mobile Upsets TV in Super Bowl Marketing Showdown
Mobile Marketer

February 6, 2012
The Super Bowl’s Social Buzz
Internet Retailer

February 6, 2012
Most Brands Failed to Connect Super Bowl Ads to Social Media
ReadWriteWeb

February 3, 2012
Meet the Women Behind Some of the Biggest Super Bowl Ads
The Grindstone

January 25
10 Tips for Tablet Commerce Design
Multichannel Merchant

January 24
Resource Interactive’s Stephen Burke Talks Tablet Design
ROI

January 24
Groupon Beefs Up Mobile Social Strategy
Mobile Commerce Daily

January 23
10 Big Tech Ideas For Retailers
Information Week

January 20
Proof That Tablets are Here to Stay
Shop.org

January 18
Social Meet Shopping
Information Week

January 18
Location-based Apps and Retailers
Spirit Magazine – Southwest Airlines

January 17
Trends for Your Retail Radar
Portfolio.com

January 13
Smart TVs: How Do They Work?
Tech Crunch