Creating a nutritious meal at Wendy’s is now as easy as pulling out your smartphone. We helped catapult Wendy’s into the health-conscious community with the creation of the pioneering Wendy’s mobile app, making Wendy’s one of the first quick service restaurants to introduce a personalized and nutrition-based application.
This bold initiative demonstrates “on-demand” at its finest, providing hungry, hurried, health-cognizant consumers smart menu options at their fingertips (literally). Consumers can customize their meal in two ways, by selecting from a list of menu options based on their calorie range or by building a meal, choosing menu items to reach their specified calorie goal. They can store their best menu creations in a “Favorites” section and utilize geo-location to find a Wendy’s nearby.
Since its launch, the app has been downloaded hundreds of thousands of times, with a majority of visitors using the My Meal Builder section to create the perfect meal and find the closest Wendy’s.
Our Wendy’s nutrition app accelerates the consumer purchase journey by giving customers an on-demand tool to build their perfect meal and find the nearest store. So check out the app and plan your next delicious meal from Wendy’s.