Wendy’s may be best known for their old-fashioned hamburgers, but there’s nothing old-fashioned about their new website. We have teamed up with the fast food giant to create a Responsive Experience Design that scales across every touchpoint. The site’s flexible grids and fluid content allow for a robust consumer experience no matter what the device. And with the integration of Instagram photos and Facebook and Twitter posts, Wendy’s homepage is always engaging, fun and fresh.
Taking a cue from the My Wendy’s app we created, the website redesign allows consumers to easily customize their meal to meet their caloric goal. Consumers have the power to personalize each menu item, from adding extra pickles on a Dave’s Hot ‘N Juicy cheeseburger to swapping a creamy dressing for something a little bit healthier on a salad.
This Responsive Experience Design has laid the digital foundation for even more personalized content in the future. So what are you waiting for? Wendy’s and Resource are serving up a responsive experience that will help you create your next perfect meal.