Gillette Venus

Inside every woman is a Goddess with a story to share. Who better to inspire women to share their stories than the most glamorous Goddess of them all, Jennifer Lopez? JLo videos got the Goddesses motivated and we opened up the brand, giving women the chance to let their inner Goddess shine. Sharing personal Goddess stories tied fans together, and for every story shared, a woman helped change the life of a girl. 1 story = 1 dollar to the Venus Goddess Fund for Education, giving girls a chance at a brighter future. Our revamp of Venus’s digital channels saw Facebook fans skyrocket over 1000% in one month, with Twitter followers jumping 48% and a 300% increase in traffic to the brand’s website. Purchase intent increased 6% and the campaign saw more than 1.1 billion impressions in month. We think the world has never looked so radiant.