Finding the perfect toy can be a challenge. Toys “R” Us needed to simplify the process, and that’s where we came in, turning the Great Big Book into the great big app. With an O.P.E.N. brand makeover, instead of dog-ears and paper cuts, the iPad apps gives kids virtual stickers and instant lists. Parents can email, text or Facebook their kids’ wishes so the gifts are always right and always loved. And with over 60,000 downloads, we think there were some happy kids come gift time. And some happy parents, too.