When we began our relationship with Silk, the brand’s messaging was fragmented, with five different websites and voices for each of its dairy-alternative products. We partnered with the growing brand to create a unified voice and an engaging responsive website that is already motivating consumers to make the switch.
After creating an overarching brand message and detailed style and voice guides, we utilized our Responsive Experience Design expertise to build a website that scales across every touchpoint. A personalized product selector helps consumers find the perfect Silk product based on the benefits they want and the taste they crave. And once consumers find the right product, we’ve accelerated the consumer purchase journey by integrating a store locator, pinpointing the stores that have the product in stock.
The brand’s website inspires consumers to use Silk products in more than just their morning latte with the addition of a robust recipe page. Consumers can narrow down recipes based on occasion, type and Silk product. We continued the engagement by giving consumers the ability to rate and review recipes and share them with their social networks. And for consumers who love to know where their food comes from, the Soybean Traceability System helps them trace the exact farm their soybeans were grown.