One of the biggest problems paint giant Sherwin-Williams has is getting people to take that first step. So we create two groundbreaking tools to turn color inspiration into action. With ColorSnap, we put the power to find that perfect paint color in the palm of the consumers’ hand. The mobile app lets people take a photo, match it to one of Sherwin-Williams’ paint colors, find a palette and find a store, all from their phone. It was named one of Ad Age’s top 10 branded apps of the decade, and with over one million downloads it’s forever changed the way people find the right shade. Next, we created the Color Visualizer, enabling users to upload their own photos and visualize color on their walls. Consumers can paint their walls, ceiling and trim online, giving them confidence to buy that first can of paint. Both tools make it easy to share and find the closest Sherwin-Williams store and have resulted in Sherwin-Williams.com being the most popular place for color selection online.