Shaw Floors and HGTV HOME are synonymous with style, so when the two brands teamed up to create HGTV HOME flooring by Shaw, we wanted to build a digital experience that was as stylish and chic as it was informative.
Picking new flooring can be a tedious experience. So we created an O.P.E.N. website that helps home owners take that first daunting step and turn inspiration into action. Consumers can browse through fresh flooring options, personalize the experience with Before & After renovation photos, read designers’ notes and share the looks they love on their social networks. Once they find the right floor, finding the closest HGTV HOME by Shaw retailer takes one click, accelerating a consumer’s path from discovery to purchase. This digital experience saw an impressive conversion rate, with 15% of consumers searching for the Shaw Floors retailer near them during their time on the site. So check out this partnership of extraordinary style and find the flooring ideas that are right for you.