Training with running shoes is so 2010. Today, barefoot running is all the rage. So when Merrell introduced their line of Barefoot shoes, they challenged us to teach Barefoot runners how to do it safely. We launched the Go Barefoot app to ensure new runners have the on-demand and personal tools they need to succeed. From step-by-step training videos to a motivating Barefoot playlist, we got the revolution off and running. Or hiking. Or playing. And with 800 consumers downloading it each week, Merrell consumers are going the distance and taking our app along for the ride.