Merrell Barefoot

  • Merrell: Training with running shoes is so 2010.
  • These days, barefoot running is the trend.
  • Merrell Barefoot: So Merrell introduced Barefoot
  • And challenged us to teach Barefoot runners how to do it safely.
  • We launched the Go Barefoot app to ensure new Barefoot runners have the on-demand and personal tools they need to succeed.
  • FIRST, we gave them a guide.
  • A step-by-step video program shows the proper foot strike, cadence and posture.
  • NEXT, we let them personalize their program.
  • Then, we kept them motivated.
  • A specially designed BAREFOOT playlist helps runners pick up the pace.
  • AND FINALLY, we let them show off a little bit. Facebook Connect
  • BAREFOOTERS can share their progress on Facebook and encourage others to join the revolution.
  • But we didn't stop there.
  • We also got Merrell's website into peak performance.
  • Merrell Barefoot microsite
  • So, how's the revolution coming along?
  • The app has been downloaded 800 times per week and web traffic has jumped 27%.
  • Since our launch, Merrell has seen a 64% increase in revenue over the same time last year.
  • We got the revolution off and running.
  • Or hiking.
  • Or playing.
  • Now Merrell consumers have the tools to go the distance - and take us all along for the ride.

Training with running shoes is so 2010. Today, barefoot running is all the rage. So when Merrell introduced their line of Barefoot shoes, they challenged us to teach Barefoot runners how to do it safely. We launched the Go Barefoot app to ensure new runners have the on-demand and personal tools they need to succeed. From step-by-step training videos to a motivating Barefoot playlist, we got the revolution off and running. Or hiking. Or playing. And with 800 consumers downloading it each week, Merrell consumers are going the distance and taking our app along for the ride.

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