What do you need for a girls’ night out? A cute outfit, fun friends and a vodka designed for women and by women. When Little Black Dress Vodka wanted to gain market share in the crowded and growing vodka category, the brand turned to us to drive awareness and trial and build a community of loyal LBD Vodka–loving consumers.
We wanted to give the brand an impactful digital presence that was designed with female brand fans in mind. We recently launched the engaging website that helps women not only pick the vodka flavor that best fits their personality, but also provides them with cocktail inspiration. On-demand and easy-to-follow cocktail recipes help consumers get any girls’ night started, and favorite drinks can be shared on their social network. We also created a vibrant and networked LBD Vodka community on Facebook where consumers can share photos, weigh in on recipes and swap cocktail party ideas.
What makes this website even more exciting is that we developed it using our Responsive Experience Design (RxD) expertise. RxD contours the consumer experience, maintaining the LBD Vodka brand from moment to moment, from device to device, delivering on both scale and continuity. We designed the experience once for the brand and RxD enabled it to work seamlessly across every device. RxD creates a consistent look and feel for the brand, giving consumers the same experience on the go or at their desktop.