Facebook fans turn to Kohl’s and designer Lauren Conrad for effortlessly chic fashion guidance and we teamed up with Kohl’s to make the LC Lauren Conrad brand and this budding fashion icon even more accessible. We partnered with Kohl’s to O.P.E.N. up its brand and create more engaging consumer experiences. We refreshed the Kohl’s Facebook Style tab with original content to increase consumer engagement and fan interaction. Fans can acquire personal fashion advice straight from Lauren with how-to videos on the best ways to wear her fresh, young and vintage-inspired collection. Consumers can also network and share products they like with friends, check in on Lauren’s Twitter feed, or purchase the latest tops, bottoms, dresses and sunglasses. The feedback has already been very positive with tens of thousands of likes and enthusiastic fan comments. We continue to establish Kohl’s as a style resource for consumers looking for an engaging and personal shopping and lifestyle experience.