HP: After 13 years and thousands of projects…
HP challenged us to connect with one of the most tech-savvy groups of them all:
College students
We created the PC MatchLab
A decision-making tool that solves the equation:
College major + portability + usage = The HP for you
HP: Meet your PC
The result? Students who actually want to use their PC for homework.
HP: PC MatchLab continues to exceed revenue targets each month.
To drive engagement, we geeked out on another student project: Campus Karma
A points-based game culminating in a $5,000 scholarship and brand new HP laptop for a friend.
Students competed for points by doing things they already do every day:
Liking a page, creating a personal profile and inviting friends to join.
HP Campus Karma
And boy, did they compete:
Fans grew 26-fold in just 3 months
Fan engagement increased 118%
Page views increased 33%
We're helping HP revolutionize the technology industry - one digital engagement at a time.

Hewlett-Packard

After 13 years and thousands of projects, HP challenged us to connect with the tech-savvy college student. We created the PC MatchLab, a decision-making tool that solves the equation: College major + Portability + Usage = the HP for you. PC MatchLab continues to be a success, exceeding revenue targets each month. To drive engagement, we geeked out on another student project, HP Campus Karma. The points-based game culminated in a $5,000 scholarship and a brand new HP laptop for a friend. Students competed for points by Liking a page, creating a personal profile and inviting friends to join. Fans grew 26-fold in just 3 months, with fan engagement up 118% and page views up 33%.