Herbal Essences is all about the hair. Not just the way it looks, but the way it feels, smells and how it makes consumers feel. So we created an immersive digital experience that is as beneficial as it is beautiful. Brand enthusiasts can now easily recognize and purchase long-time favorites, and the product matchmaker helps first-time users find the perfect product for their lovely locks. Our new design helps hairstyle addicts narrow down the looks they love, and how-to videos show consumers the steps to red-carpet worthy style. Consumers now have a voice, rating and reviewing their favorite products and looks, and with over 200,000 visitors every month, thousands of new consumers are diving into the O.P.E.N. Herbal experience.