We are helping Venus consumers reveal the Goddess in them through the creation of a global Responsive Experience Design website. The site’s flexible grids and fluid content scale across every touchpoint, so consumers get a robust experience no matter the device. This site is as open as it is beautiful, with a personalized product filter that helps consumers choose the right razor for their skin, and has detailed product descriptions, ratings and reviews and engaging videos that give consumers the confidence to dare to bare. Through the use of RxD, we’ve enabled digital touchpoints to drive trial and close the sale while building brand equity within the beauty space. This experience is the digital foundation for what’s to come for the brand across its multiple global markets, positioning the site as the hub of a comprehensive digital ecosystem for dynamic, personalized content.
Since the website’s launch, we have seen impressive results, with a 164% increase in site visits versus the same time last year. The redesign has also contributed to a spike in purchase intent, with a 73% increase in “Buy Online” click conversion and 123% increase in retail locator conversion over the month before the launch.
So dive into the Responsive experience and find the razor that’s right for you.