Gain

  • Gain users like Gain.
  • A lot.
  • So much so, they've been writing love notes proclaiming their devotion for decades.
  • We call these folks Gainiacs.
  • So we tapped into the power of their passion and created an O.P.E.N. community.
  • Videos, pictures and dialog let them connect with other Gainiacs.
  • Gain.com and Gain on Facebook
  • Gain: It's okay to get stinky
  • The shared passion for Gain spreads faster than that fresh-out-of-the-dryer scent.

Gain users like scent and they love Gain. So much so, they’ve spent decades writing love notes proclaiming their devotion to the brand. So we tapped into the power of the Gainiac’s passion to create an O.P.E.N. scent-inspired community. Fun and often funny pictures, video testimonials, interactive games and an active Facebook page gave these passionate brand fans a place to connect and share their love for Gain. The sensationally engaging and networked digital strategy helped Gain exceed all business results, and Gain’s dishwashing liquid was one of the most successful new product launches in P&G history. Smells pretty good to us. Sniff, sniff hooray!

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