We believe ecommerce now stands for Everywhere Commerce. It should be always on and always ready, which is why we created our Distributed Commerce Platform (DCP), giving brands the ability to create shoppable moments anywhere they connect with consumers. From Facebook and video to banner and phone, creating shopportunities beyond in-store and a brand’s destination site drives sales and growth. Nowhere was this more evident than on The Home Depot’s Facebook page during Black Friday. We leveraged DCP to let consumers purchase everything from tool kits to Christmas trees without ever leaving their Facebook News Feed. DCP built excitement, revenue, press and fans for The Home Depot. Lots of fans. The home improvement giant saw their Facebook fans quadruple after DCP launched, inspiring our other clients to try DCP for themselves. Clients using DCP on Facebook have seen anywhere between an 8% to a 39% conversion rate, which further proves that every moment is indeed a shoppable moment.