The Clairol brand has been inspiring women to color their hair at home with confidence for decades. Now they’ve launched a product women have been begging for: an easy-to-apply hair color foam. To create excitement for the Nice ‘n Easy Color Blend Foam, the Procter & Gamble brand turned to our innovative team. To build buzz for the product’s launch and create a stronger hair care community, Resource executed an interactive Facebook experience for a free product giveaway of 100,000 boxes in four days. On the first day of the campaign, Clairol had 27,000 fans. With the help of a strong imedia campaign and outside blogs and influencers, the number of fans went through the roof, increasing almost 7-fold in 24 hours. By the time the last box was scooped up, the Clairol fan base had grown 944% to nearly 255,000. Resource has created an engaging consumer experience that will keep Clairol fans returning to the Facebook page for more. Clairol loyalists can watch personal how-to videos, rate the product and read reviews, and network with other Clairol users. Not sure what foam shade to choose? The Full Shade Palette tool helps you easily find the right color. Have a question about how to use Clairol products? Interact with experts in real-time online. We have created a growing hair color community with expert advice and color consultants that are on-demand and at your fingertips.