Families have been turning to Bush Brothers’ beans for decades to spice up those backyard get-togethers, and now Resource has transformed this barbecue staple into a go-to ingredient for dinner inspiration. Busy moms can now turn to the redesigned and O.P.E.N. Bush Brothers website for on-demand recipe ideas. Consumers can personalize and sort through meal ideas by ingredient, recipe type, diet and time restraints. We created a networked community where moms can swap ideas, rate recipes, and even upload photos of their finished dishes. The website makeover is keeping consumers engaged with expert advice on grilling and tailgating and offering tips for how to entertain with ease. The redesign has sparked conversations, created a strong community and given families the on-demand tools they need to take Bush’s Beans from the pantry to the plate. So pull up a chair and log on for some tabletop inspiration.