weThink

For over three decades, we’ve immersed ourselves in research. We’ve conducted countless interviews, visited consumers in their homes, chatted with them online, analyzed stacks of surveys and dug deep into data to find out how consumer behavior transforms and evolves and what brands can do to become an integral part of their daily lives. Our books and thought leadership are entrenched in the consumer experience and give brands an advantage. The multitude of hours we’ve already committed to understanding every type of consumer, from busy moms to Millennials, have shaped our proprietary frameworks, putting brands in front of new trends and in touch with the always changing consumer.

  • The Open Brand

    Today, consumers are calling the shots more than ever before, challenging brands’ authority with their own creativity and cultural clout—and are once again providing brands with a new world map.

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  • Open Brand Summit

    The Open Brand Summit is our flagship event for digital era thought leadership. Since 2006, our client symposium has hosted a dazzling roster of business visionaries, best-selling authors, academic leaders and technology pacesetters.

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  • Building Open Brands

    Open Brands. Small words with big opportunities. Check out our mosaic of insights on the opportunities and challenges in the open era.

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  • Responsive Experience Design

    The emergence of tablets and smartphones has drastically changed the digital landscape and in turn, dramatically altered consumer behavior. With this surge in mobile device sales comes a need to rethink how we create digital experiences.

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  • weThink blog

    We are always thinking. About how technology is altering consumer behavior. About how emerging trends are impacting the user experience. About how social media and mobile are rewriting the marketing playbook. And our thought leaders are sharing their thoughts and ideas with you. So get your finger on the pulse of the consumer-centric digital era.

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  • What Women Want

    Women spend 8.5 years of their lives shopping and are the driving force behind 80% of all household purchase decisions.

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  • Digital Millennials

    R U Ready? Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable.

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  • The Ten Demandments

    The Ten Demandments represents a long-overdue shout from the mountaintops on behalf of the people who can make or break your company—your current and prospective customers.

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  • Recession Rewired

    The economic recession shook the American consumer to their core. Not only did consumers start rethinking their spending habits and separating needs from wants, but a cultural shift toward value and practicality created new challenges and new opportunities for brands.

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