Several Resource Interactive associates came to us with the genuine interest of supporting Pelotonia and its effort to raise funds to fight cancer. We couldn’t help but answer their calls to action. Resource is thrilled to support our RI Peloton riding group and put our development and creative skills to task through the creation of a Facebook app. The donation tracking app enables every Peloton to share his or her story and fundraising status on Facebook. With up-to-the-minute progress tracking of their goals and Facebook sharing functionality, Pelotons can encourage their network of friends and family to push their fundraising past their goals and, ultimately, fund cancer research.
A little more about Pelotonia: Pelotonia is a grassroots bike tour with one goal: to end cancer. Donations can be made in support of riders and will fund essential research at The James Cancer Hospital and Solove Research Institute. See the purpose, check the progress, make a difference. http://www.pelotonia.org/ride/about.jsp
Swedish Fish fans share their love for the confection frequently through pics on Flickr and comments on Twitter. Embracing the love for the Swedish Fish brand, we partnered with Cadbury’s Swedish Fish to create an engaging site that encourages consumers to impart their own meaning on the brand through custom homepages that turn into digital art. Now, they can create their own Swedish Fish homepages and share their masterpieces with friends.
Resource Interactive partnered with The Limited to infuse fashion inspiration throughout its site while simultaneously updating the shopping experience. By adding streamlined navigation, revamped product pages and store shopping lists, The Limited made it easier to restock your wardrobe. To keep you inspired, it introduced styling content—including information from fashion experts, enhanced ratings and reviews and style tools to create outfits.
Every day at Resource is Take Your Dog to Work Day. Check out the lighter side of RI with this visit from a local news station, featuring several of our favorite companions. Another must-see? A few additional photos on our Facebook page. Here’s to man’s best friend!
It’s a rare opportunity to see an exhibition with the artist as your guide. Now imagine touring an exhibition up close and personal with the art and the artist—a bird’s-eye view of every inch of the work, a visit to the artist’s studio, listening in on his creative process—all from your laptop.
We had the divine opportunity to create such an experience on behalf of the Wexner Center for the Arts and the renowned contemporary artist Mark Bradford. Arguably one of the most influential artists in the world right now, his abstractions unite high art and popular culture into staggering, awe-inspiring contemporary experiences. The Wexner Center and the Columbus community are incredibly fortunate to debut the first major survey of his work. And we’re incredibly proud to make his work truly accessible worldwide.
When we teamed up with the Wexner Center and Mark Bradford, we knew the result would be something special. Coinciding with his Wexner Center for the Arts exhibition, the website gives an intimate glimpse into the art, the artist and his process. Our goal was simple: To create an experience that meets the level of beauty and innovation that Bradford’s work commands.
A huge congratulations goes to the Resource team, Mark Bradford and to the Wex, as Bradford’s site has not only received raving reviews, it’s also been shortlisted for a Cannes Cyber Lion. Thank you for your creativity, endless pursuit of innovation and attention to all angles—we are proud and honored to be included among the best work in the world this year.
Our work for Sherwin-Williams’ ColorSnapTM has received two more awards—this time, for public relations. We partnered with Carmichael Lynch Spong to launch ColorSnapTM in the digital space via blogs and publications like Ad Age.
Sherwin-Williams, Resource Interactive Carmichael Lynch Spong and took home a Bronze Anvil in the SmartPhone Applications category for our entry, “Brushing Up on Mobile: Sherwin-Williams’ ColorSnapTM iPhone Application.” And just last week we received an honorable mention in PRSA’s Big Apple Awards 2010.
iCitizen 2010: Go With the Flow was a sold-out event. iCitizen was packed—with people, energy and information. By all accounts, this year’s event was our best ever. From content to conversation to connecting via QR codes, Go With the Flow was a two-day feast of knowledge, networking and fun.
Once again, we learned a lot. We discovered a real-time web—nowness—where we’re constantly feeding, discovering and layering, where marketers may be the new journalists. We learned about life loggers and the value in sharing. We learned that the web is but a baby, at a mere 7,000 days old. And we all paused for a moment to envision what impossibilities the next 7,000 days might hold.
We were inspired with ideas to survive and thrive in this real-time culture. We learned that measurement is part art and part science, but the key is exercising good judgment: it’s time we target people, not statistics. We experienced search as the new brain. We encountered an entirely new world just a webcam away. And we learned that Kramer has a crush on Kevin Kelly.
What else did we discover at iCitizen? Brand fans can be more fanatical that we EVER imagined. Geolocation and social shopping are changing everything. It turns out that gaming is good for you. And whether we realize it or not, it’s a VUCA world and we’re simply living in it.
But it wasn’t all mind-bending, hard-working content…there was Matt Slaybaugh, who brought us poetry and laughter and creative inspiration. And then came Griffin House, who brought heart and music and bare talent to the stage.
All of these moments combined to create the mix of idea-sharing, trendcasting and entertainment that only iCitizen can bring. Curious as to what it all means? If you missed it, don’t fret—from presentations to photos to videos, we’ve moved the content out to the cloud. Get in on the iCitizen lingo by spending some time with the links below.
Until next time…we’ll see you in the stream.
Read iCitizen coverage at CrunchGear
Skim the photostream on Flickr
View the presentations with Slideshare
See the speakers on Blip.tv
Surf the #iCitizen hashtag on Twitter
Relive iCitizen through the Live Blog
In the last few years, we’ve watched SXSW go from fringe to front and center. In 2008, we proudly presented The Open Brand. In 2010, not only did our creative department invade Austin, but two of the conference’s most conversation-worthy sessions came straight from the RI: Lab.
Dr. Nita Rollins, resident futurist at Resource, brought a brand-sided view of unconsumption to the SXSW crowd. Instigating quite the online chatter, the session introduced unconsumption as just one facet of the massive values correction that recession-rewired consumers are making. Peruse her presentation on Slideshare to learn how the digital channel is driving the trend in consumer goods’ reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.
On day three of SXSW Interactive, emerging media director Dan Shust presented Convergence 2010 as part of the SXSW Future 15 series. Proving to be quite the popular production, Dan drove a fast-paced panel session, guiding the audience through an unpredictable romp of digital predictions and possibilities that may—or may not—affect us all this year. Learn what’s next for social networks, augmented reality, mobile, digital out of home advertising, gaming and more by viewing his presentation on our Slideshare channel.
Pull colors from the real world and bring them to life in your space with Sherwin-Williams ColorSnap™, a free color-matching iPhone app. To the cheers of color fiends the world over, we created this ground-breaking app last year. Just this week we’ve released a host of new features that allow consumers to customize their color choices even further. (And it’s shareable, too.)
What’s new in Version 2.0:
Select up to three colors in a single photo
Shake for a random color palette based on your photo
Save inspirational photo with resulting color palette
View and enlarge individual color swatches
Fine tune color lightness, saturation and hue
Create, adjust, name and save custom color palettes
Explore the full Sherwin-Williams color palette
Search for colors by color family, name or Sherwin-Williams color number
Share color palettes via email and Facebook
Use Google Maps integration to find your nearest store
It’s now even easier to match real-world colors with paint colors and bring all your ideas to life. See more at http://Sherwin.com/ColorSnap or just grab your iPhone and download it now. For free.
Launched in 2006, the iCitizen Symposium is an intimate, invitation-only event that gathers together Resource Interactive clients and partners for super-charged idea exchange, beta first looks and great networking.
We’re thrilled to announce that iCitizen 2010 will once again bring together some of the key thinkers and players in digital marketing and media to crack the code on a new aspect and experience of digital: the real-time web.
Rippling quietly at first, the real-time web’s multiplying streams and feeds of content have already altered consumer behavior. The immediate has become paramount and peer opinion is nearly omnipresent. Local and global trends are at everyone’s fingertips, and mobile has finally reached its tipping point. Brands online must modify their tempo and tack. A new business imperative rises up from the real-time web: go with the flow.
