VS PINK
Embracing its “brand fans,” VS PINK hosted its second-annual World’s Largest Pajama Party to wild results—at the event and online. Resource hyped the event with a PJ Party section on vspink.com, including downloadable event tickets, a Fergie bio page with streaming music, an interactive Chicago guide and a video dance contest. Party attendees uploaded more than 500 party photos from their mobile phones to see themselves on the LED screen. Back on vspink.com, photos were simultaneously posted in the ‘Photo Blog’ module. With over 5,000 PINK fans at the event, a month over month traffic increase of more than 400 percent and the highest peak of unique visitors in the history of the site—it was one memorable party.
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