BATH & BODY WORKS
Collaborating with Bath & Body Works since 2002, we created and launched the beauty retailer's first e-commerce web site creating a rich experience drawing millions of visitors each month. The launch of the online store was a result of persona development, user flows and unique merchandising concepts like creating your own gift and specialized boutiques. Partnering with GSI and Coremetrics, we continue to operate at a brisk retail pace with updates and enhancements to keep the site in line with the storesevery three weeks. We support the e-commerce site in many ways, including a strategic email approach that aligns with store and public relations promotions.
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