Resource Interactive Wins Internet Advertising Awards |
Columbus, OH March 30, 2006 Resource Interactive, one of the nation's leading interactive agencies, today won two Internet Advertising Competition (IAC) Awards from the Web Marketing Association for its online advertising and product promotion of Procter & Gamble's hair care brand Infusium 23 and Scotts Miracle-Gro LiquaFeed plant feeding system.
Resource Interactive was awarded the Best Consumer Goods Rich Media Campaign for a series of online advertisements conveying Infusium 23's new super-premium brand status, which combines the products' salon heritage and professional quality with mass market availability. The online ads were integrated with an extensive print campaign.
"This is a great compliment to our creative team, but also to the team at Infusium 23," said Susan Ashley, Executive Studio Director at Resource Interactive. "The ads are not only beautiful; they've performed exceptionally-underscoring the increasingly vital role of the web in aiding brand awareness."
Resource Interactive also received the Outstanding Microsite award for the launch of Scott's Miracle-Gro LiquaFeed Ready-to-Use Plant Feeding system (www.liquafeed.com), which had a bevy of original interactive features, including a Flash-intensive product demonstration and a virtual garden tour.
"LiquaFeed.com was created as part of the biggest product launch in the company's history, and the team at Scotts was excited to push the brand's presence in the interactive medium," said Tip Rose, Studio Director at Resource Interactive. "Together we created an innovative and highly interactive microsite for LiquaFeed, where the user experiences the product from assembly to application to results."
The Internet Advertising Competition (IAC) Awards is the first and only competition dedicated exclusively to excellence in online advertising, recognizing the individuals and organizations responsible, and showcasing the award-winning work. The winners were selected by a panel of expert judges representing the advertising and interactive industries. Entries were evaluated on six criteria: creativity, innovation, design, copywriting, use of medium, and impact.
"Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for Internet excellence," said William Rice, president of the Web Marketing Association, Inc. "Spending for online advertising continues to grow rapidly and the IAC Awards highlight the best in this unique advertising medium by industry."
About the Web Marketing Association
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. The Web Marketing Association is the producer of the WebAwards and the Internet Advertising Competition (IAC).
About Resource Interactive
Known widely for its revolutionizing consumer insights, Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world's leading companies plan, create, build, assess, and optimize the digital experience of their customers and other constituencies. We've helped companies such as P&G, Restoration Hardware, Target, Apple, Victoria's Secret, Hewlett-Packard, Burton Snowboards, Crutchfield, Bath & Body Works, Limited Brands, Reebok, NetJets, and Kohler use their online channels to drive sales, reduce costs, create community, and deepen brand loyalty.
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Contact: Holly Davis
Manager, Marketing Communications
614.621.2888 ph
614.621.2873 fx
hdavis@resource.com