For Immediate Release
Contact: Scott Krugman or Ellen Tolley (202) 783-7971
Email: krugmans@nrf.com or tolleye@nrf.com
Research to Uncover Consumers’ Attitudes About Multichannel Shopping at Shop.org Summit
Washington, D.C., August 26, 2003 – There’s no question that the Internet has changed U.S. businesses, but a new study conducted by Ten/Resource in partnership with Shop.org has found that the Internet has changed the shopping habits of U.S. consumers as well. The research includes more than 80 hours of one-on-one videotaped interviews with a cross-section of typical men and women who frequently use multiple channels to purchase merchandise from electronics to clothing. Key research findings, including a reality TV-inspired video, will be presented at the 2003 Shop.org Annual Summit, September 24 at 4:15 p.m. at the Grand Hyatt New York.
Interviews contained in the video reveal new insights that demonstrate how technology has fundamentally changed consumers’ attitudes about shopping. Additionally, the video uncovers fresh perspectives on what shopping means to consumers, when it takes place, how it happens, what they expect and what key factors drive their behaviors.
“Gone are the days of shop ‘til you drop. Today consumers have to fit shopping into the frenzy of their lives, and therefore it’s sporadic, ongoing and nonlinear,” said Ten/Resource President Kelly Mooney. “As a result, consumers see the Web as a tool for managing the shopping they do in every channel. Retailers need to understand how this impacts their total business, not just their online sales.”
The research and video will be complemented by a discussion with the nation’s most provocative consumer experts who will also share their views of current and future consumer trends.
The panel will include:
- Kelly Mooney, moderator and Ten/Resource President and Author of The Ten Demandments: Rules to Live By in the Age of the Demanding Customer
- Pete Blackshaw, Founder, Planet Feedback
- Mary Meehan, Co-Founder, Iconoculture
- Dr. Elizabeth Sanders, President, SonicRim
“The Shop.org Annual Summit would be remiss not to dedicate programming that helps retailers better understand customers' ever-evolving attitudes about shopping in online and multichannel environments,” said Shop.org Executive Director Scott Silverman. “We're excited about the revelations and fresh insights that this session will uncover and the follow-up discussion among a group of preeminent consumer experts.”
The Shop.org Summit is the premier event for the Internet retailing industry and is designed as an interactive forum for Shop.org members and guests to network, listen to panel discussions and keynote presentations, and participate in focused break-out sessions. Above all, the emphasis of the Summit programming is on exploring the role of the Internet in retailing today and in the future. The Summit runs September 24-26. Other Summit highlights include:
- A discussion with Dell Chairman and CEO Michael Dell conducted by New York Times e-commerce columnist Bob Tedeschi.
- A keynote presentation by Sears Chairman, President and CEO Alan Lacy
- Fresh consumer research from the Sloan Center for Internet Retailing at Vanderbilt University followed by a panel discussion among executives from Amazon.com and eBags.
Shop.org and NRF are pleased to grant complimentary registration to editorial staff members of the press. Click here to register online for the 2003 Shop.org Annual Summit, or contact Ellen Tolley at (202) 626-8189.
Ten/Resource is a Columbus-based interactive marketing company that helps national brands plan, create and build customer experiences that drive sales, reduce costs, and deepen customer relationships.
Shop.org is the network for retailers online. It’s where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association’s membership includes interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers. For more information, visit www.shop.org.
The National Retail Federation (NRF) is the world's largest retail trade association with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores as well as the industry’s key trading partners of retail goods and services. NRF members represent an industry that encompasses more than 1.4 million U.S. retail establishments, employs more than 20 million people -- about 1 in 5 American workers -- and registered 2002 sales of $3.6 trillion. NRF’s international members operate stores in more than 50 nations. In its role as the retail industry's umbrella group, NRF also represents 32 national and 50 state associations in the U.S. as well as 36 international associations representing retailers abroad.
For more information about NRF, visit us at www.nrf.com.
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