Resource Interactive Hosts iCitizen: The Open Imperative |
Agency brings industry leaders together for second client symposium
COLUMBUS, OH — April 24, 2008 —Leading digital marketing agency Resource Interactive is hosting iCitizen: The OPEN Imperative, a two-day client symposium May 20-21, featuring several of the nation’s most recognized experts and innovators in social media, digital marketing, advertising and economics. The iCitizen Symposium is an intimate invitation-only event attended by Resource Interactive clients and partners gathered together for networking, beta 'first looks' and super-charged dialogue.
“For two days, we explore the far-reaching ramifications that the new media ecosystem has on our minds, our brands and our bottom lines,” said Kelly Mooney, Resource Interactive President and CXO. “The inaugural iCitizen Symposium was a roaring success, and our clients have been looking forward to the next event ever since.”
Kicked off in 2006, the symposium serves as a platform for clients and partners of Resource Interactive to gather and take a deep dive into the opportunities and challenges offered by that new breed of consumer—the icitizen. The social web gives a voice to those passionate consumers and offers effective tools for them to create, share and influence each other and the brands they incorporate into their lives.
As the rules of engagement continue to change, iCitizen: The OPEN Imperative is the next step in that discussion and our next opportunity to gather together to discuss some of today’s most compelling topics:
The new consumer
How to join the online conversation
The far-reaching ramifications of the new media ecosystem
How (and why) some organizations realigned as a result
The event features industry leaders Joseph Jaffe, author of Join the Conversation, Yahoo! research scientist Duncan Watts, Doc Searls, Cluetrain Manifesto co-author and Resource Interactive’s own Kelly Mooney and Dr. Nita Rollins, co-authors of The Open Brand: When Push Comes to Pull in a Web-Made World.
For more information, visit http://www.resource.com/icitizen.
About Resource Interactive
Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.
Unique in the industry as female-founded, owned and operated, Resource Interactive has grown over its 26-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.
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Contact: Holly N. Davis
Media Relations Manager
614.621.2888 ph
614.621.2873 fx
hdavis@resource.com