Resource Interactive and Shaw Floors Receive Top Honors at Flashforward Film Festival |
BOSTON — September 19, 2007 — Leading digital marketing agency Resource Interactive and client Shaw Floors received the famous Big Rubber Arrow in the Online Application category at The Flashforward Conference and Film Festival in Boston for Shaw Floors’ Try On A Floor™ visualization tool. The Flashforward Film Festival honors the best Flash work on the web.
“The Flashforward win was nothing short of amazing,” said Art Director Joey Zornes, who attended the festival with fellow members of the Shaw team to accept the award. “We were in excellent company—surrounded by designers, techys, motion gurus, interactive icons...peers from all over the world. Our team was honored to be recognized for a technical fusion that hadn’t been done before. And kudos goes to Shaw for making its mark in its industry.”
Named at the festival as the most innovative online application built in Flash, Try On A Floor™ is a web-based photo upload feature that allows consumers to easily upload photos of their own rooms and envision different flooring options. Judges selected winners based on strong usability, originality, and technical complexity.
"We created an unexpected experience that raised the bar for branded manufacturers online," said Todd Callaway, Shaw's Interactive Marketing Manager. "It's been incredibly gratifying to work with our outstanding partners at Resource Interactive, our technology providers at Scene 7 and at Swatchbox Technologies, and our own IS support team to achieve that goal. We're excited and honored for our collective efforts to be recognized with such a distinguished award."
In its 7th year, Flashforward is the largest user gathering of Adobe Flash users on the planet. Awards have been presented to over 200 excellent Flash works, created by designers and developers from dozens of countries. Attendees experience intensive education, inspiration, community, and networking, where they live, breathe, eat, and sleep Flash®, Flex, ActionScript and Apollo. For the full list of winners: http://www.flashforwardconference.com/winners
About Shaw Industries
Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest manufacturer of tufted broadloom carpet (www.shawfloors.com). Headquartered in Dalton, Georgia, Shaw sells carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide. Shaw’s commercial brands include Shaw Contract Group, Patcraft and Designweave. Shaw also offers hard surface flooring through the brands Shaw Ceramics, Shaw Laminate Flooring and Shaw Hardwoods.
About Resource Interactive
Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.
Unique in the industry as female-founded, owned and operated, Resource Interactive has grown over its 25-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.
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Contact: Holly N. Davis
Media Relations Manager
614 621 2888 phone
614 621 2873 fax
hdavis@resource.com