Resource Interactive Announces Addition to REEF |
Loblaw Companies Joins REEF Portfolio
COLUMBUS, OH — August 16, 2007 —Resource Interactive is pleased to announce the addition of Loblaw Companies, Ltd. to the Resource Employee Equity Fund (REEF) Portfolio.
In 2006 Resource Interactive Founder and CEO Nancy Kramer announced the creation of REEF, where every employee is a shareholder in each of Resource’s publicly traded clients. Featured in BusinessWeek and Inc., the fund is yet another example of Kramer’s philosophy: the investment made in company associates, collectively and individually, comes back tenfold through commitment, productivity, client service excellence, and fearless innovation.
Recognized as a leader on workplace issues, Kramer considers an open, collaborative culture where employees feel valued one of her highest priorities.
“One of the ways our company will continue to be successful is by living authentically to the core purpose of the business: to maximize our clients’ success and our associates’ potential,” Kramer said. “We believe REEF offers a unique way to focus our associates on our clients’ goals and success, and at the same time rewarding our associates for their work. It’s our pleasure to add Loblaw Companies to our growing portfolio.”
About Loblaw Companies, Ltd.
Loblaw Companies Limited is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services. Through its various operating banners, Loblaw is committed to providing Canadians with a one-stop destination in meeting their food and everyday household needs. This goal is pursued through a portfolio of store formats across the country. It also offers one of Canada's strongest control label programs, including the unique President's Choice® and no name® brands. Loblaw is one of the largest private-sector employers in Canada, employing over 139,000 full-time and part-time employees. For more information, visit http://loblaw.ca.
About Resource Interactive
Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.
Unique in the industry as female-founded, owned and operated, Resource Interactive has grown over its 25-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit http://www.resource.com/.
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Contact: Holly N. Davis
Media Relations Manager
614 621 2888 phone
614 621 2873 fax
hdavis@resource.com