P&G Launches Revamped Clairol.com |
COLUMBUS, OH — June 29, 2007 — Resource Interactive and Procter & Gamble relaunched the online home of Clairol with a comprehensive site redesign, showcasing the brand’s equity as a beauty authority.
Clairol.com currently houses five hair color brands: Nice ‘n Easy, Natural Instinct, Herbal Essences, Balsam and Hydrience. Each of the brand pages were redesigned—with its own unique identity, in both voice and design. The new site features an integrated look and feel, enhanced functionality and further positions Clairol as more than just hair color, but a beauty resource for expert advice.
“We’re continuing to work with P&G on continued phases of the site, expanding the site to cross-leverage the P&G family of brands and create a full beauty package for the user,” said Dawn Egelston, Studio Director at Resource Interactive. “We’ve helped P&G create a beauty hub that appeals to all women and creates a cohesive connection to the Clairol brand. Clairol’s mission is to empower women to discover their own definition of beauty, and we’re proud to be a part of it.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Resource Interactive
Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.
Unique in the industry as female-founded and owned, the company has grown over its 25-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.
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Contact: Holly N. Davis
Media Relations Manager
614 621 2888 phone
614 621 2873 fax
hdavis@resource.com