Resource Interactive Adds Best Buy to Retail Practice |
COLUMBUS, OH — June 14, 2007 —Best Buy Co., Inc, a Fortune 100 company, has selected digital marketing agency Resource Interactive as its online partner. A multichannel retail giant, Best Buy’s 2006 online sales exceeded $1.4 billion—placing it eleventh on Internet Retailer’s Top 100 e-retailers for 2007.
“We’re elated to begin work with Best Buy and share our extensive knowledge of the online consumer with the team,” said Tracy Benson, an Executive Director of Resource Interactive’s retail practice. “With its commitment to innovation and customer-centricity as its core strategy, Best Buy is a great fit for Resource. We’re excited to build on Best Buy’s success in the interactive space with our multidisciplinary team of strategists, creative and technical specialists.”
As a publicly held company, Best Buy will be added to Resource Interactive’s REEF portfolio, the Resource Employee Equity Fund. The fund, featured in BusinessWeek and Inc., is an employee benefit in which associates are shareholders in each of Resource’s publicly traded clients.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 930 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.
About Resource Interactive
Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.
Unique in the industry as female-founded and owned, Resource Interactive has grown over its 25-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.
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Contact: Holly N. Davis
Media Relations Manager
614 621 2888 phone
614 621 2873 fax
hdavis@resource.com