Resource President Kelly Mooney Opens 2007 Shop.org Summit |
Mooney Will Share Concepts from The Open Brand in Opening Keynote
COLUMBUS, OH — May 14, 2007 —For the sixth consecutive year, Resource Interactive President and CXO Kelly Mooney will keynote the 2007 Shop.org Annual Summit, the premier gathering of internet and multichannel leaders. The Summit will be held September 17-19 at the Mandalay Bay Resort & Casino in Las Vegas.
Mooney will discuss the key concepts of her upcoming book, The Open Brand: When Push Comes to Pull in a Web-Made World. Using real world examples, she will explore the rise of personal brands and the online consumer's desire to create, share and influence—shifting cultural authority away from traditional brands and placing it with the communal consumer.
This year's Shop.org Annual Summit features keynotes from the most exciting speakers in the interactive industry, sessions for intermediate and advanced retailers, and unparalleled networking. The Summit is designed as an interactive forum for Shop.org members and guests to gather for networking, strategizing, fact-finding and education in a non-commercial atmosphere.
About Shop.org
Shop.org is the network for retailers online. It’s where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association’s membership includes interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers. www.shop.org.
About Resource Interactive
Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.
Unique in the industry as female-founded and owned, Resource Interactive has grown over its 25-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.
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Contact: Holly N. Davis
Media Relations Manager
614 621 2888 phone
614 621 2873 fax
hdavis@resource.com