Resource Interactive Awarded Two Gold ADDYs |
Resource Interactive Recognized by AdFed for Company Web Site and Holiday Card
COLUMBUS, OH — February 1, 2007 — Resource Interactive, an award-winning interactive agency recognized nationally for its thought leadership and design innovation in the digital space, welcomed further evidence of such with its receipt of two Gold ADDYs from the Advertising Federation of Columbus (Adfed) at the 2006 Columbus ADDY Awards show.
The company’s own promotional materials received highest honors in the Advertising Self Promotion category. The firm was awarded two gold ADDYs, for both its newly redesigned company web site (www.resource.com) and its 2005 holiday-themed e-greeting, Miracle on Front Street (http://www.resource.com/holidaycard05/index.php). The annual ADDY Awards, hosted by AdFed, honor outstanding achievements in both creativity and excellence in advertising, and distinguish the best and brightest work in central Ohio. Winners in the local competition often advance to win District and National ADDYs.
Commenting on Resource Interactive’s wins, Dennis Bajec, Executive Director of Creative Services said: “It’s always great to win for client work, but it’s especially sweet to win for your own.” Bajec continued, “We’re thrilled to be recognized for the work we’ve done on behalf of our brand—which, of course, is very close to our hearts. Kudos goes to our team for their passion and dedication to the Resource Interactive brand.”
About The Advertising Federation of Columbus
Founded over five decades ago, AdFed inspires and nurtures creativity and excellence in advertising through dedication to maintaining high standards in their profession. AdFed provides professional development, recognition, networking and service to the community while supporting the principles of the American Advertising Federation.
The Advertising Federation of Columbus is a division of The American Advertising Federation and is comprised of almost 400 members. Our membership is diverse and collectively represents every element required to in advertising products or services to the public. We welcome anyone involved with advertising as members; agencies, print and broadcast media, production houses, creative, sales, talent...it's the combination of talents that make the OAF and AAF a complete organization.
About Resource Interactive
Known widely for its revolutionizing consumer insights, Resource Interactive is an independent interactive agency that helps the world's leading companies plan, create, build, assess, and optimize the digital experience of their customers and other constituencies. Resource Interactive works with companies such as Wal-Mart, P&G, Coca-Cola, L.L. Bean, Apple, Victoria's Secret, Hewlett-Packard, Limited Brands, Reebok, and Kohler to maximize the online channel by driving sales, reducing costs, creating community, and deepening brand loyalty.
###
Contact: Holly N. Davis
PR Specialist
614.621.2888 ph
614.621.2873 fx
hdavis@resource.com